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Home Articles posted by Tracy Lynch

Facebook introduces Watch

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Last week, Facebook announced their plans for a new platform for watching shows on the social media network – Watch. In a play to keep up with the likes of Netflix and up their video offering, Watch will be available on mobile, desktop and laptop, and in our TV apps. Shows are made up of

Nielsen & IAB launch daily Digital Content Ratings

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Last week’s introduction of IAB Australia & Nielsen’s Digital Content Rating (DCR) was a milestone that puts Australia at the forefront of global digital measurement. For the first time, publishers, agencies and marketers will now have access to daily digital audience data, albeit with a three day delay. IAB CEO Solanki said: “The Australian digital

Social Media: The next major driver of mobile money transfers?

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Some would argue that it already is in some locations with Snapchat, Facebook and WeChat embracing payment services. Our mobile phones have increasingly become a major part in our banking processes with apps, transfers and cardless cash options. And paying with your mobile has never been easier too with the growing success of providers like

Snapchat – The Ghost is Here to Stay

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The popular disappearing messaging app reporting 2 billion video views per day. Are you on Snapchat yet? Have you sent your friends some 5 second selfies, videos from a gig, or more, let’s use the word ‘intimate’, snaps to a special friend, because apparently some people do that… but not us, ever. Chances are if

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week…   1. ‘Buy it now’ directly from Pinterest 2. Instagram Ads for everyone 3. Twitter wants you to get to know your audiences better     ‘Buy it now’ directly from Pinterest The Pinner’s have spoken, and Pinterest have listened! If

Australian advertisers embracing Multiscreen Video Ad Campaigns

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7 in 10 video ad campaigns are now multi-screen. According to the latest data from Videology, Australian digital video advertisers are not only embracing the video ad format, but doing so across multi-screen campaigns with almost 7 in 10 campaigns including desktop and mobile ads. In 2014 there was a stand-out increase in advertisers choosing

Social Media Statistics Australia – April 2015

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Social Media Statistics Australia – April 2015 Statistics compiled by SocialMediaNews.com.au for April 2015. 1. Facebook – 14,000,000 users (steady) 2. YouTube – 13,700,000 UAVs 3. WordPress.com – 5,900,000 4. Tumblr – 4,600,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,500,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users 9. WhatsApp

3 Things Worth Noting In Social Media This Week

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Some of the latest updates from the ever-changing world of social media this week… 1. LinkedIn Introduce ‘Elevate’ 2. Twitter’s Home gets a new look 3. Foursquare launches ‘Pinpoint’ 1. LinkedIn Elevate – Helping companies empower employees to share content People share content on social networks, no surprises there. And when it comes to the

Social Media Statistics Australia – March 2015

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Social Media Statistics Australia – March 2015 Statistics compiled by SocialMediaNews.com.au for March 2015. 1. Facebook – 14,000,000 users (up 200,000) 2. YouTube – 13,600,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,400,000 7. Blogspot – 2,800,000 8. Twitter – 2,791,300 Active Australian Users

Do consumer recommendations & social networks impact purchase decisions?

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Ever wondered if all your reviews and social networking efforts actually make a difference to how your consumers behave? The latest Social Recommendation Index brought to you by Social Media Link, is an annual survey of over 24,000 active social media users and aims to  discover the effects social networks and customer reviews have on

3 Recent Facebook Updates You Should Know About

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We’re all well aware of how Facebook keeps us all on our toes by constantly rolling out changes and making updates… And it certainly keeps us in blog writing material. As a self-diagnosed Facebook news junkie, I’ve noticed that it’s either a ‘feast or a famine’ when it comes to Facebook changes, they start with

How to get the most out of social media for your business – 2015 edition

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Over a year ago we published a popular blog post on the ‘Why, Who, What, How & When of Social Networks’. Most of it still rings true today and a lot of our clients have told us they found the post very useful. So, as preachers of re-purposing useful content, we’ve updated some of the

Social Media Statistics Australia – February 2015

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Social Media Statistics Australia – February 2015 Statistics compiled by SocialMediaNews.com.au for February 2015. 1. Facebook – 13,800,000 users (steady) 2. YouTube – 13,500,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,300,000 7. Blogspot – 2,850,000 8. Twitter – 2,791,300 Active Australian

Forget about brand loyalty, reach for the stars instead

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Engagement is getting a rough time of it lately. Particularly when it comes to brands with all stats and facts suggesting that people don’t interact with brands, never mind want to engage with them or have a long lasting relationship with them. Shock horror if you’re a marketeer, but no surprise if you’re a human being…

Location Tagging: What’s being said on social media at an event?

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Wondering what one side of the stadium is saying at the game? The folks over at Geofeedia wanted to know what the crowd inside the stadium were sending out to their social followers as they watched the Super Bowl. And what better way to do this than to create a geofence around the stadium and

Social Media Statistics Australia – January 2015

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Social Media Statistics Australia – January 2015 Statistics compiled by SocialMediaNews.com.au for January 2015. Social Media Statistics Australia – January 2015 1. Facebook – 13,800,000 users (up 200,000) 2. YouTube – 13,500,000 UAVs 3. WordPress.com – 6,150,000 4. Tumblr – 4,800,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,100,000 7. Blogspot – 2,900,000 8.

Digital, Social & Mobile 2015 – 12 months of growth

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This mammoth report was published last week featuring a whole host stats from around the world on internet usage, social media consumption, e-commerce and more. It highlights a massive year for the digital world in 2014 and points towards even more growth in the year ahead. The report from WeAreSocial covers more than 240 countries around the world, and

No ‘haters’ with 2 million views in 2 days

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If you’re a regular reader of our blog, you’ll know we’re big fans of video content here at FRANk. And even though it’s still only the first month of 2015, we’ve seen some great video content getting even better views. One of our favourites of the year so far is This Girl Can, a fitness

Social Media Statistics Australia – December 2014

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Social Media Statistics Australia – December 2014 Statistics compiled by SocialMediaNews.com.au for December 2014. Social Media Statistics Australia – December 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,300,000 UAVs 3. WordPress.com – 6,100,000 4. Tumblr – 4,700,000 5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 6. LinkedIn – 3,200,000 7. Blogspot – 2,950,000 8. Twitter –

Your Ultimate Social Media Cheat Sheet for 2015

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Because there’s nothing worse than ill-fitting imagery representing your brand. If you struggle to keep up with all the updates to the many social media networks you’re running for your brand, as well trying to keep on top of what the latest social platform all of your customers are on; chances are keeping on top

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