Posts by Steph Chng

It’s exciting times ahead for brands on Facebook! Recently, Facebook introduced Graph search. If you haven’t heard about it, Graph Search is a way to access information, people and things that are already on Facebook. Specifically, it’s for finding things that have been shared on the Facebook Open Graph (the feature on Facebook that shares →

When’s the best time/day to post on Facebook? It’s a popular question for all social media marketers. Optimising Facebook posts is crucial in achieving engagement – after all you want to be seen by the most users possbile. A study by LinchpinSEO highlights some interesting insights. This study analysed the engagement of more than 1,800 →

Where’s Australia heading in social media use? It appears that we’re reaching saturation point with existing networks – the super growth stage is over and user growth is either slow, static or declining for some.   Social Media Statistics Australia – November 2012 Courtesy of socialmedianews 1. Facebook – 11,755,640 Australian users/accounts (up 255,640). 2. YouTube – 11,000,000 UAVs →

Did you know that there are now more Apple iPhones sold per second than there are babies born in the world? Once you factor in Samsung and HTC smartphone uptake which is reportedly taking a huge bite of Apple’s share – you wonder what kind of crazy stats are out there. One could infer that →

So much good news in social media tools this week! First Instagram rolls out web profiles, and now Pinterest is letting users create ‘secret boards’ that can only be seen by invitation. Pinterest is now testing the new feature that lets users create as many as three secret boards. Anything pinned to secret boards doesn’t →

Facebook’s acquisition of Instagram has finally culminated in something good – the roll out of user profiles that represent the definite start of a web presence (not just mobile anymore). These profile pages have a startling resemblance to Facebook’s timeline design – just that it’s all photos, not text! Instagram’s mobile app can be quite →

This morning I came across a great post on Forbes about the looming social business revolution – it hits the nail on what social media really means for companies – do have a read. Author Joel York explains the thinking behind social media so very succinctly. The main takeaway is that it’s not about the →

Where’s Australia heading in social media use? For the past couple of months the figures have been fairly static across the board but there are some sites experiencing big growth – mainly Instagram and Pinterest.   Social Media Statistics Australia – October 2012 Courtesy of socialmedianews 1. Facebook – 11,500,000 Australian users/accounts (steady - as reported by →

Last week, Facebook reached 1 billion active users. Wow. That means 1 in 7 people in the world are active users. It took the site 6 years to hit the 500 million mark, and only another two to double that. How many of us wish we were rolling in money and user data like Zuckerberg? →

It’s official – companies are viewing social media as integral to not only marketing, but business strategy. We’ve always stressed that while social media efforts often begin at the marketing level, it has a massive knock on effect to other parts of the business, which means that businesses need to understand and embrace the implications →

Let’s take a break from our work duties for a moment and take a trip down memory lane – Do you remember your biggest crush? I’m guessing most of us had our big crushes, big stalker-type loves, back when we were in middle school or high school – when we were a bit more socially →

We had our FRANkademy Social Media Strategy for FMCG workshop yesterday at the Gold Class cinemas in Jam Factory – thanks to all who came and for the great feedback so far! FMCG is by nature a tough category to succeed in, however an effective social media strategy can provide a sustainable point of difference →

Pinterest is getting serious about mobile. Today, the social curation and bookmarking platform debuted two new apps – one for Android and one for the iPad, along with a revamp for the iPhone app. These apps will have a new feature – the ability to pin with the device’s camera – which means Pinterest will →

Social media news of the week: Facebook launches targeted posts Facebook launches Page Post Targeting, a new way to segment page content based on audience data. It gives admins the ability to segment their Page posts to specific groups of fans in the News Feed based on categories such as age, gender, interest etc. Read more? →

Last Friday we held our 13th FRANkademy social media strategy workshop, focusing on social media strategy for B2B companies. The turnout was great – many thanks to all who came. Clearly there is a lot of interest in how B2Bs can use social media – B2B has often been the poor cousin of social media →

Australian social media usage appears to be evolving, according to a 2011 survey by Tick Yes and Nine Rewards. A survey of 885 people aged 18 to 70+ from all around the country took part in a survey on social media habits. Where are they going?As you guessed, Facebook is the most popular site, visited →

Last Friday we held our 13th FRANkademy social media workshop, focusing on creating strategies using social media for B2B companies. The turnout was great – many thanks to all who came. Clearly there is a lot of interest in how B2Bs can use social media – B2B has often been the poor cousin of social →

Here are three questions to consider before incorporating social media into your business:   1. What are you going to talk about?  Do you have a plan before you dive into social media? If you are like most companies, you won’t be announcing a new product or discount each week – what’s going to keep →