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Home Articles posted by Martyn Thomas ( (Page 2))

About Martyn Thomas

Managing Director at FRANk. I believe the next 5 years will see quicker change in communications than the last ten…and the last ten has been a rodeo ride. This is what drives my passion; tackling and managing change to the benefit of our clients. I love this business.The industry is in step-change as brands have to become socially ept…helping our clients establish their social business strategies is both challenging and rewarding.

Social Media ROI through Social Business

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Social Media ROI through Social Business

The thinking here is that to generate true return on investment then an external social media strategy needs to be coupled with an internally sound social business. Here’s a chart we’ve amended from one of David Armarno’s excellent posts &  graphics. If I can draw your eye to 12 o’clock…this is the external aspect of social. As

Social Media Strategy – What Does it Involve?

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Social Media Strategy – What Does it Involve?

I particularly like this analogy, again thank you to  Mark Smicklas. It’s a chart I use to illustrate the importance of implementing a social business strategy. The shift to come is moving from a focus on external media consumption to the internalisation and business integration of what it means to become social. External media will

Invest & Explore Brand Advocates for Social Media ROI

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Invest & Explore Brand Advocates for Social Media ROI

Well here we go. It’s 2012 and if the Mayans are right then we have 12 months to get this social-thing right. 2011 saw the initial desperate desire from brands to be liked or followed and so i thought that a great place to start getting it right is to differentiate between connection and advocacy.

Earned Media Director emerges

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The current state of social media take up in Australia can be likened to a first school dance, with everyone sitting on the edge of the dance floor eyeing each other up. The ‘everyone’ in this case includes media agencies, creative agencies, digital agencies, PR, specialist social agencies and of course brands. Sure there are

The Social Media Bus is Rolling…who’ve you got at the wheel?

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So this morning I was fortunate enough to be asked to talk at a Monash Marketing event. It was a great turn out and some great content from the three presentations. Thank you to Christine Barnes from It’s the thought that counts for introducing me to Michael Valos who chairs the event. As promised my

Implementing and Measuring Social Media

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Implementing and Measuring Social Media

This Friday I’m very much looking forward to presenting at the Monash University Marketing Connections Business Breakfast hosted at Zinc , Federation Square. The topic is Implementing and Measuring Social Media. Apparently the normal turn out for this twice yearly event is about 90 and for this session we have a sell-out of 165 people

Social Business no longer an Option in 2012

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Social Business no longer an Option in 2012

As we approach 2012 the overarching sentiment in the world of marketing/advertising for the next 12-months, at least, is that brands need/want to extract more value (ROI) from the same (or from reduced) budgets. This is in the face of increasing uncertainty about the knock on effect in Australia as Europe’s economy crumbles into the

Social Brand vs Social Business

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Social Brand vs Social Business

This study by Altimeter Group canvassed the opinion of 144 social business programme managers in large companies with 1,000 plus employees. Its a great study full of best practices. One of the more practical learnings for me, which can be applied to the Australian market, is the link between being a social brand and a