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About Martyn Thomas

Managing Director at FRANk. I believe the next 5 years will see quicker change in communications than the last ten…and the last ten has been a rodeo ride. This is what drives my passion; tackling and managing change to the benefit of our clients. I love this business.The industry is in step-change as brands have to become socially ept…helping our clients establish their social business strategies is both challenging and rewarding.

Social Business Tipping Point

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Social Business Tipping Point

Whilst awaiting my coffee at the ever so convenient St. Edmonds just across the road I scanned the business section from The Age. The article was about mining billionaires….blah blah…but the bit that caught my eye was the opening paragraph ” In the nineties and the noughties global banking and finance set the tone with

Looking for T-shaped People

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Looking for T-shaped People

  About 18-months ago we commented on T-shaped people which we’d noticed thanks to BBH Labs. Well now we’re looking to recruit some T-people. Who are they? Well back in November we remarked on the emergence of the Earned Media Director (EMD) and this post provides some insight plus the following three slides will give

Social Media ROI through Social Business

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Social Media ROI through Social Business

The thinking here is that to generate true return on investment then an external social media strategy needs to be coupled with an internally sound social business. Here’s a chart we’ve amended from one of David Armarno’s excellent posts &  graphics. If I can draw your eye to 12 o’clock…this is the external aspect of social. As

Social Media Strategy – What Does it Involve?

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Social Media Strategy – What Does it Involve?

I particularly like this analogy, again thank you to  Mark Smicklas. It’s a chart I use to illustrate the importance of implementing a social business strategy. The shift to come is moving from a focus on external media consumption to the internalisation and business integration of what it means to become social. External media will

Invest & Explore Brand Advocates for Social Media ROI

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Invest & Explore Brand Advocates for Social Media ROI

Well here we go. It’s 2012 and if the Mayans are right then we have 12 months to get this social-thing right. 2011 saw the initial desperate desire from brands to be liked or followed and so i thought that a great place to start getting it right is to differentiate between connection and advocacy.

Earned Media Director emerges

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The current state of social media take up in Australia can be likened to a first school dance, with everyone sitting on the edge of the dance floor eyeing each other up. The ‘everyone’ in this case includes media agencies, creative agencies, digital agencies, PR, specialist social agencies and of course brands. Sure there are

The Social Media Bus is Rolling…who’ve you got at the wheel?

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So this morning I was fortunate enough to be asked to talk at a Monash Marketing event. It was a great turn out and some great content from the three presentations. Thank you to Christine Barnes from It’s the thought that counts for introducing me to Michael Valos who chairs the event. As promised my

Implementing and Measuring Social Media

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Implementing and Measuring Social Media

This Friday I’m very much looking forward to presenting at the Monash University Marketing Connections Business Breakfast hosted at Zinc , Federation Square. The topic is Implementing and Measuring Social Media. Apparently the normal turn out for this twice yearly event is about 90 and for this session we have a sell-out of 165 people

Social Business no longer an Option in 2012

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Social Business no longer an Option in 2012

As we approach 2012 the overarching sentiment in the world of marketing/advertising for the next 12-months, at least, is that brands need/want to extract more value (ROI) from the same (or from reduced) budgets. This is in the face of increasing uncertainty about the knock on effect in Australia as Europe’s economy crumbles into the

Social Brand vs Social Business

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Social Brand vs Social Business

This study by Altimeter Group canvassed the opinion of 144 social business programme managers in large companies with 1,000 plus employees. Its a great study full of best practices. One of the more practical learnings for me, which can be applied to the Australian market, is the link between being a social brand and a

Social Media & Social Business Strategy – September 2011 FRANkademy

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Social Media & Social Business Strategy – September 2011 FRANkademy

Last Friday we re-energised our FRANkademy session at our fantastic new venue, 36B St Edmonds Road. It was a beautiful day and we had a great turn out. We kicked off with why the need for a Social Business Strategy is becoming increasingly important to generate positive recommendation and close the loyalty loop. We discussed

11 Top Tips for new Bloggers

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11 Top Tips for new Bloggers

A good friend of mine recently caught blog fever and asked me for any tips on writing a post. Happy to hear if anyone can add to my top 11 tips Things to know 1.  Work out which key phrases/words you want your company to be associated with and try to work some of them

Blogopolis

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Blogopolis

Our good friends at Nuffnang are hosting the inaugural bloggers conference, BLOGOPOLIS, in Melbourne @ Zinc in Federation Square on Saturday 30th July. It’s going to be a jam packed day as bloggers fly in from all corners of Australia for seven master classes which will run consecutively. The seven classes will cover. Blog Branding/Marketing

Social Business Strategy progress.

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So how’s everyone doing with their social business forays? Are you having great success, limited success or still thinking about that first move?  Throughout 2009 we ran FRANkademy sessions each month introducing the concept of a social business strategy, what to avoid and the best approach for a sustainable competitive advantage in the social arena.

Exciting times ahead for Social TV

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Exciting times ahead for Social TV

One of the sentiments to come out of the current Cannes communication and creative fest is that the next five years will see more change than the last ten. Let’s face it the last ten have been a rollercoaster ride so buckle up. Staying with or even getting ahead of the pace of change puts

Start from a Different Place

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It’s interesting as we grow our business that ultimately the relationship we have with our clients/future clients centres around way more than just our ability to contribute to their business and make a profit. Life is short. We want to work with people/brands that are trusting, stable, challengers, open, nice and most importantly “get it”

People before the Brand

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You’ll have heard this: “Great people talk about ideas. Average people talk about things. Small people talk about other people, and then, sadly, there are the people who love to talk about themselves.” Why is it then that when brands make a move into social business they are surprised that  they struggle to attract ‘friends’ or

Domino Relief for Flood Effected Animals

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Domino Relief for Flood Effected Animals

It began with a social business idea which led us to buy 2,000 dominoes on EBay, see below. On arrival we discovered we’d just bought 2,000 bits of domino-size wood…awesome. (more of the original idea later when we actually find some dominoes). A few days later the heavens decided to open in Queensland and we

Kiva Loans – Crowd Funding

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If you know Kiva then you’ll understand what a worthy idea the cause is. Basically you can make a loan (min. $25) to people who have a business idea and as/if it works so they repay your loan, which in turn you can reinvest.  “Kiva’s mission is to connect people, through lending, for the sake

Designer Muesli

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It may be just me but I love this idea. It’s a site called Mix My Muesli where, guess what, you can design your own muesli mix. You begin with a range of bases such as honey toasted oats, high protein etc followed by fruits then nuts, seeds and grains followed by ‘naughty bits’ such

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