The theory of social media is that it allows brands to leapfrog traditional media and forge relationships directly with customers using branded content. If you tell them great stories and connect with them in real time then your brand will…
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I noticed an eDM, yesterday, from THINK TV the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters.
The thrust of it is that “more than six out of ten online Australians would…
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Social platforms, in theory, enabled brands to have discourse with their customers/fans/advocates. The thing is that 90%+ of brands found themselves to be socially inept as they hijacked this new opportunity by simply…
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Mounting evidence comes, in part, from the explosion of brands in the world. In 1997 based upon the number of trademarks in…
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In conjunction with Dr Michael Valos, senior lecturer at Deakin University we are looking to recruit a social media B2B group of about 15-20 people.
The intent is to meet up a few times a year to share learnings…
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Maybe it’s in the water but, despite a hesitant start, we are seeing renewed interest in B2B social media.
An AdAge survey earlier this year…
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Yesterday I watched Brian Solis, courtesy of Telstra’s live streaming, at the Australian Digital Summit 2014.
For anyone new to Brian, he is a guiding light through the opportunity and turmoil of change…
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(This article was first published in Marketing Magazine’s blog on 16th May 2014)
The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed.
No longer…
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Here’s a lovely idea from Yarra Valley Water. It revolves around a pop-up store in Melbourne Central selling packaged air, sunshine and moonlight. The punchline comes right at the end. Great talent and beautifully droll.
In a similar mode…
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(This article was first published in Marketing Magazine’s blog on 25th November 2013)
In the last week we’ve heard from a senior marketing commentator that:…
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