CALL US
󰀑 03 8517 2000
Home Articles posted by Martyn Thomas

About Martyn Thomas

Managing Director at FRANk. I believe the next 5 years will see quicker change in communications than the last ten…and the last ten has been a rodeo ride. This is what drives my passion; tackling and managing change to the benefit of our clients. I love this business.The industry is in step-change as brands have to become socially ept…helping our clients establish their social business strategies is both challenging and rewarding.

Inspired By Brian

󰀄

Brian Solis – Australian Digital Summit 2014 Yesterday I watched Brian Solis, courtesy of Telstra’s live streaming, at the Australian Digital Summit 2014. For anyone new to Brian, he is a guiding light through the opportunity and turmoil of change that we’re all experiencing in digital and social. To his credit Brian hasn’t fundamentally changed

Business in a connected age: first-mover advantage is up for grabs in most categories

󰀄

(This article was first published in Marketing Magazine’s blog on 16th May 2014) The thing that is driving massive change in businesses today is the fact that we’ve become connected in ways that haven’t previously existed. No longer is a brand about messaging and perception it’s about creating experiences and communities centred on a core purpose. It’s bigger

Bottled air and breaking perceptions

󰀄

Here’s a lovely idea from Yarra Valley Water. It revolves around a pop-up store in Melbourne Central selling packaged air, sunshine and moonlight. The punchline comes right at the end. Great talent and beautifully droll. In a similar mode Best and Less moved to shatter their brand’s perception, ina positive way, with this disarming approach.

The drums are beating louder: Why marketers need to evolve beyond the linear

󰀄

The drums are beating louder: Why marketers need to evolve beyond the linear (This article was first published in Marketing Magazine’s blog on 25th November 2013) In the last week we’ve heard from a senior marketing commentator that: “the industry is as close to being on its knees as it has in the 20 years I’ve been writing

If you’re going to be a comedian you have to be funny (or, social media vs social business)

󰀄

(This article was first published in Marketing Magazine’s blog on 13th September 2013) If you’re going to be a comedian you have to be funny (or, social media vs social business) Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of

Marketing is at a printing-press moment

󰀄

(This article was first published in Marketing Magazine’s blog on 5th July 2013) I think we all know that brands could try harder. They often disappoint and we wish they’d get their act together to become more aware of what we think and get a grip on their role (and potential role) in our lives. Havas’ recent

The evolution of social media thinking

󰀄

(This article was first published in Marketing Magazine’s blog on 13th June 2013) There have been various waves of awareness and action (or not) when it comes to social media. One of the earliest waves to trickle ashore was back in 2007/08 when a few savvy individuals ardently began espousing social to anyone who’d listen. Brands and agencies

Transition Marketing towards integrating Social Media

󰀄

(This article was first published in Marketing Magazine’s blog on 11th April 2013) One of the hottest topics in marketing today is how to make the best of all the communications channels now available and how to make the transition towards integrating social media. Brands face an incredibly complex challenge as they have to play

Bang & Olufsen gets Funky with the Beolit 12

󰀄

We’ve been very fortunate to be working with Bang & Olufsen for the last few months with the enviable task of showcasing their recently launched B&O PLAY range. One of our favourites in the range is the BEOLIT 12 portable sound system, which we took for a walk around Prahran, photos above, to showcase its mobility

When social media is not social media

󰀄

My latest post for Marketing Mag, looking beyond the tools, at what they’re really for: content delivery. This article first appeared in Marketing Magazine, September 25 2012. Recently a client asked me if we could use a term other than ‘social media’. The reason being she wanted to convince her CEO of the need to pursue a

Turning social media COI in to ROI

󰀄

Martyn Thomas pens his next instalment for Marketing Mag, looking at how to turn social media Cost of Inaction (COI) in to a substantial Return on Investment (ROI) for your company… (This article first appeared in Marketing Magazine, July 30 2012) Recently, I looked at the issue of social-COI (cost of inaction) and now we

Social Business – Do You Get It?

󰀄

You’ll have heard this: “Great people talk about ideas. Average people talk about things. Small people talk about other people, and then, sadly, there are the people who love to talk about themselves.” Why is it then that when brands make a move into social business they are surprised that  they struggle to attract ‘friends’ or

Social Media evolving into Social Business

󰀄

One day we’ll look back at being a Social Business Agency in 2012 and realise that we were laying the early ground work for helping our clients become social businesses. A great article by David Armano hit a nerve for me in that he too has formed the view that there is a degree of

Social media and Trust

󰀄

As a social business agency one of our roles is to help clients understand the role and influence of social media. One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do you place in the following forms of advertising?” In 2009 (charted here) we saw that the

FRANkademy Retail and Social Business

󰀄
FRANkademy Retail and Social Business

As we approach “FRANkademy Retail and Social Business”  this Friday I thought I’d whet the appetite with some observational snippets. Australia remains emerged in a culture of austerity, caution and uncertainty. This is reflected in part by: Australians have increased their savings rate, since the economic turndown in 2008/09, to 10.5% (the highest rate since

Social media Necessities

󰀄
Social media Necessities

I’ve just started to read Brian Solis’ book “The End of Business as Usual.” Lots to get through but what strikes me in the early stages are the variety of bite sized foundation-comments which underpin the necessary approach to a fruitful social business strategy. Before I delve into some paraphrases here’s a quote which stands

Social Media Kony 2012

󰀄
Social Media Kony 2012

  Not much to say here other than we are doing our part to help make Joseph  Kony amazingly famous and in turn help raise support for his arrest for crimes spanning 26 years [vimeo]http://vimeo.com/37119711[/vimeo] At the very least please watch the video and be aware. If this moves you then you can help in

Social Communities

󰀄
Social Communities

Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing. My appreciation came from how the crochet made me re-evaluate an everyday object and reinforced a sense of an active local community in Greville Street.

Social Media Advocacy Model

󰀄
Social Media Advocacy Model

Back in early January we talked about the paranoia of brands and their need to be “liked.” Again thankyou to Mark Smiciklas for his graphics and inspiration. This graphic has been updated to emphasis the process and end game of getting social business strategy right. Let’s begin with the end game…. which is positive consumer

Social Business Tipping Point

󰀄
Social Business Tipping Point

Whilst awaiting my coffee at the ever so convenient St. Edmonds just across the road I scanned the business section from The Age. The article was about mining billionaires….blah blah…but the bit that caught my eye was the opening paragraph ” In the nineties and the noughties global banking and finance set the tone with

󰁓
󰀩 󰀭 󰀎