Posts by Martina Best

The era of buying likes on Facebook is over. Facebook has announced changes to the Edgerank algorithm which will place a higher importance of engagement rates of status updates. The algorithm responds favourably to content which generates lots of likes, shares, comments and other action. So what does this mean for your brand on Facebook? While the engagement rate →

The key to social media success is simple: stop selling, start doing. Because actions speak louder than words. Social media does not tolerate bullshit, flim flammery, lies and deceit. If you try to portray your brand as something it isn’t, you will be found out super quickly. Zappos is always a great example to quote →

Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London. It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a Tweet” to get your hands on to the new Kellogg’s crisps. Easy! The shop also →

Social media has matured and is recognized as a powerful and integral part of a business strategy. And gone are the days where social media platforms such as Facebook were reserved for the hip and happening crowd.    The first brands on Facbook were Sony Pictures, Verizon, Coca Cola, CBS and Blockbuster among others. All →

A recent article in Adnews titled “Most marketers see social media as a change agent” caught my attention and I absolutely agree that social media changes…but what? The entry to social media is often via marketing. But social media is more than a Facebook page. It affects a company to its core and changes how →

Facebook is the most popular social media platform worldwide and has over 900m users globally. But has its lost its glitz? A recent Reuters/Ipsos report finds that Facebook users are bored and its ads are not effective. Here are the main take outs from the report: 4/5 people surveyed have never bought a product or service as →

Many brands shy away from social media out of fear for negative comments but don’t realise that social media is actually not the problem.   It is the underlying problems which cause the negativity in the first place, e.g. slow customer service, faulty products, high prices. Seth Godin made a very good point in one of →

Social media marketing is not rocket science. It’s just human interactions with new shiny tools. That’s it.  Run from any ‘social media expert’ who recommends you spend big $$$ on Facebook apps and start an Instragram # campaign without researching your brand, your customers and your market environment. Because social media is not about the →

This blog post was originally written by Martyn and published in SMK. Brands are in danger of navigating the tumultuous waters of social media just like the Titanic. They can clearly see the tools above the water but are running aground on the strategy behind the tools lying under the water. And in most cases – →

This blog post was originally written by Martyn and published in Marketing Mag. Social media is a game changer. And given the rate of change in our industry now is a good time to be thinking about the future of our service offering (creative, media, digital, search, social, PR etc.) to client partners. This is →

Social media can be a powerful sales tool if you know how to unlock its potential.  Personally, I find the term ‘social media’ quite misleading; after all, media is something you buy but you certainly can’t buy your way into social media. Sure, you can buy Facebook ads and be happy about an average CTR →

Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media newcomer Pinterest. Watch and learn how to get 50,000 + interactions, increase your Facebook fans by 320%, your Twitter followers by 180% →

You decide which one is which because like most things in life, advertising is a personal thing. You relate to one more than the other and that is fine. Or is it? This week I’ve come across a few ads which I thought everyone might find too irresponsible, tasteless and rude. But hey, somebody approved →

A recent Forrester study reveals that Facebook fans are a brand’s most valuable customers. Wow! I have no trouble believing this study, I just don’t understand how it is so hard to feel how valuable you are as a customer on Facebook. Let’s be honest here, brands struggle on Facebook and have no clue about →

Facebook is not a new tool. It has been around for a while now and brands have had some time to get their heads around how it works. It is not about chasing likes. I was rather surprised when I read about fashion brand Stüssy undress a female model for likes on their Facebook page. →

Last Friday we had a FRANkademy session in the lovely hall next door to our Prahran office, this time with a distinct retail flavor. This was our 12th FRANKademy but was the first time we have focused on a specific business sector. For those who couldn’t make it, we discussed the importance of social business →