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Home Articles posted by Jeremy Evans

What Do People Expect From Brands On Social Media?

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 The Social Lifecycle Above is an informative SlideShare presentation by HubSpot which looks at new consumer insights on using social media to improve your marketing, sales and service. The study asked 569 consumers how social media changes the way they buy and interact with brands. As more and more businesses continue to join social media, it’s

Dark Social – The Missing Link Of Online Sharing

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RadiumOne study reveals interesting information into online sharing Have you heard of dark social? A recent study from RadiumOne helps shine light on the value of the dark social opportunity for advertisers, marketers and publishers while providing an in-depth understanding of online sharing attitudes and behaviours. Let’s start by first defining what dark social actually is.

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. Facebook Search Update 2. Shoppost for Amazon Webstore 3. App Annie Audience Intelligence Facebook now lets you search for old photos and posts “Remember when we took that

How Twitter Drives Sales During The Holiday Season

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Twitter research finds encouraging information about how Tweets drive sales Whether you love it or hate it, the festive season is upon us and for retailers this marks their busiest time of year with Aussies tipped to spend a whopping $43 billion during the trading period. Even if you’re not spending your weekends at crowded

Social Media Statistics Australia – November 2014

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Social Media Statistics Australia – November 2014 Statistics compiled by SocialMediaNews.com.au for November 2014. Social Media Statistics Australia – November 2014 1. Facebook – 13,600,000 users (steady) 2. YouTube – 13,200,000 UAVs 3. WordPress.com – 6,000,000 4. Tumblr – 4,500,000 5. LinkedIn – 4,500,000 6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 7. Blogspot –

Facebook Looks To Overtake YouTube And Compete With Linkedin

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Facebook want it all… There’s no denying that Facebook is the dominant social media platform however when it comes to video sharing, one naturally thinks of YouTube as the major player whereas Linkedin is the first to mind when talking about business-related social platforms. Well, this may be about to change as YouTube comes under

Amazon Looks To Crush Australia’s E-commerce – Netflix Arrives In March 2015

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Amazon to pose a major threat while Netflix touches down in March 2015 Last month we spoke about Amazon Fresh, Amazon’s grocery and non-grocery home delivery service which is currently operating in the US but looks to be on the move to Australia very soon. More information to support Amazon’s movement has recently come to

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Twitter – Small Business Planner Instagram photo caption update Facebook “Say Thanks” videos Twitter Introduces Small Business Planner App With the holiday season quickly approaching, Twitter has realised

Outdoor Advertising – The Digital Takeover

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Why Digital Is The Future Of Outdoor Advertising I know the term ‘Digital Transformation’ gets thrown around a lot but it has never been more appropriate than right now! The days of static billboards may not be dead, but they’re definitely under siege by their digital counterparts. You may be wondering why this shift is

#TechnologyAndStuff – Real-Time Marketing, Turning A Negative Into A Positive.

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Chevrolet takes advantage of World Series speech blunder It may not be one of our stand out social media campaigns for 2014 but poor Rikk Wilde (Chevrolet Sales & Marketing) and his hopelessly disastrous speech at the World Series Baseball shows how a brand can use social buzz to their advantage, even if it is

How Brands & People Create A Value Exchange

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Above is an informative SlideShare presentation by Edelman Insights discussing how brands and people create a value exchange. The study looked at 15,000 people from 12 different countries, 199 brands and over a range of different industries through an online survey. We’ve summarized the presentation with some key findings (which seem to align with the

How Brands Are Responding To Customers Via Social Media

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The Sprout Social Index  Just over a month ago we wrote a post about the importance of social media customer service. How more people are turning to social media to ask brands questions about products/services, give feedback or make complaints. If businesses aren’t responding to all of their customer’s comments on social media they’re missing out

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media…  Here are the latest noteworthy changes in social media this week which we felt you should know about: Facebook introduces local awareness ads, stickers and safety check feature New app Snowball arrives Twitter Audio Cards Facebook introduces, well… a lot of new things This is arguably

Social Media And Your Emotions

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Your emotions may determine how you use social media…  You may remember in late June this year when Facebook came under scrutiny for a large study where it manipulated information posted on 689,000 user’s news feed and found it could make people feel more positive or negative. The problem was that this experiment was undertaken without

Why Every Business Should Be Conducting Monthly Social Media Reports

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Here’s why you should be conducting monthly social media reports: Some people may think social media reports are time-consuming and even unnecessary, but the businesses that do the best on social media, whether large or small, are the ones who conduct monthly reports to see what they’re doing well, what they’re doing not so well, then

Watch Out Coles And Woolworths, Amazon Is Coming For You!

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Move over Woolies and Coles, Amazon Fresh wants in!  Coles and Woolies may be in for a shock as online global retail giant Amazon looks to hire a software development engineer in Australia for its Amazon Fresh home delivery grocery service. Amazon Fresh is the company’s grocery and non-grocery home delivery service which currently operates in three

Is There Room For More Social Media Networks?

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Can new social media networks survive? You don’t need to be a social media marketer to know that there are MANY social media networks available these days. Many of these networks do similar things, posting updates, sharing videos/photos, however others are rather unique. With all of the latest buzz around Ello, it made me think…

3 Things Worth Noting In Social Media This Week

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This week in the wonderful world of social media… Here are the latest noteworthy changes in social media this week which we felt you should know about: 1. New social media platform – Ello 2. Pinterest making Promoted Pins more relevant 3. Facebook introduces Facebook Media Meet Ello, The New Kid In Town  Have you

5 Reasons You Should Use Video Marketing

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Why You Should Consider Video Marketing Over the past few months, as a young marketer and social media addict, I’ve noticed that my news feed continues to be dominated by videos. Whether it’s videos promoting brands, first world problems, people’s misfortunes (people falling over are my favourite), animals behaving strangely or even a spider coming

Facebook Updates News Feed

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Facebook Alters News Feed Ranking  Facebook have recently announced an update to their News Feed ranking, which aims to show you more timely content. They have acknowledged that there are some instances where a post from a friend or a Page you’re connected to is only interesting at a specific time (e.g. sports games, TV

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