CALL US
󰀑 03 8517 2000

Facebook introduces Watch

󰀄

Last week, Facebook announced their plans for a new platform for watching shows on the social media network – Watch. In a play to keep up with the likes of Netflix and up their video offering, Watch will be available on mobile, desktop and laptop, and in our TV apps. Shows are made up of

Nielsen & IAB launch daily Digital Content Ratings

󰀄

Last week’s introduction of IAB Australia & Nielsen’s Digital Content Rating (DCR) was a milestone that puts Australia at the forefront of global digital measurement. For the first time, publishers, agencies and marketers will now have access to daily digital audience data, albeit with a three day delay. IAB CEO Solanki said: “The Australian digital

Social Media Statistics Australia – July 2017

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for July 2017. Social Media Statistics Australia – July 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,500,000 UAVs 3. WordPress.com – 5,500,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. WhatsApp – 4,500,000 Active Australian Users 6. LinkedIn – 4,200,000 Monthly Active Australian

Social Media Statistics Australia – June 2017

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for June 2017. Social Media Statistics Australia – June 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,400,000 UAVs 3. WordPress.com – 5,400,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active

Mary Meeker’s 2017 Internet Trends Report

󰀄

Mary Meeker’s annual Internet Trends Report provides a great perspective on whats happening in the current landscape. Some key take outs from the report: Total internet users grew 10% this year, as same as last year, showing steady progress in accessibility User and influencer generated content makes great ads U.S. adults spend over 5.6 hours per

Social Media Statistics – May 2017

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for May 2017. Social Media Statistics Australia – May 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,300,000 UAVs 3. WordPress.com – 5,300,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active

Social Media Statistics – April 2017

󰀄

 Social Media Statistics compiled by SocialMediaNews.com.au for April 2017.  1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,200,000 UAVs 3. WordPress.com – 5,200,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 Monthly Active Australian Users approx 7. Tumblr – 3,800,000

Instagram Story Advertising

󰀄

Instagram Story ads appear between stories, which take up the full screen creating an immersive viewing experience. This new ad type is rolling out to all businesses globally, but there are some key pointers to note for this new ad placement to ensure you’re getting the most benefit from it. Users have the option to

Social Media Statistics – March 2017

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for March 2017. 1. Facebook – 17,000,000 users (steady) 2. YouTube – 15,100,000 UAVs 3. WordPress.com – 5,100,000 4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. LinkedIn – 4,000,000 7. Tumblr – 3,900,000 8. WhatsApp – 3,100,000 Active Australian Users

Facebook Collections

󰀄

Facebook’s new Shopping Mobile Format ‘Collection’ Facebook have quickly recognised the growth of mobile commerce and video, as a recent report highlighted that ¾ consumers purchase decisions are influenced by videos on social media. Well, cue Facebook’s new ad format ‘Collections’ which combines a video, slideshow or image with product images taken from a product catalog

Latest Top YouTube Videos – Australia and New Zealand

󰀄

YouTube have put together a monthly blog to showcase what’s been trending in Australia and New Zealand. Do What You Can’t by Casey Neistat: #HerVoiceIsMyVoice: Celebrate the Women Who Inspire Us Every Day Emma Watson on the Jimmy Kimmel Show:   YouTube have also put together an International Woman’s day Edition, showcasing some of the

Snapchat Advertising Updates

󰀄

Snapchat has fast become a popular social media platform globally. Snapchat states that between 2015 and 2016 it became the most used social media app among US consumers aged 12 to 24 years-old. Currently in Australia there are 4 million daily active Australian users, is is predominantly made up of millennial and college students as the

Social Media Statistics – February 2017

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for February 2017 Social Media Statistics Australia – February 2017 1. Facebook – 17,000,000 users (up 1 million since last update) 2. YouTube – 15,000,000 UAVs 3. WordPress.com – 5,100,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. Tumblr –

Latest Top YouTube Videos

󰀄

YouTube is the top choice of online video content in Australia, with 70% of the population preferring to watch video on YouTube than any other platform. Check out what’s been trending in Australia and New Zealand as of late to get a better understanding of what content people are interested in. Audi’s “Daughter” commercial: Richard

Top Superbowl Ads of 2017

󰀄

Millions of captive viewers tune into their television for Super Bowl Sunday, which offers a prime space for advertisers to create the most memorable ad. Check out some of our top picks below: Airbnb ‘We Accept’ ‘Unlimited Moves’ with Justine Bieber Buick with Cam Newton & Miranda Kerr Kia’s ‘Hero Journey’ starring Melissa McCarthy Ghost

Social Media Statistics – January 2017

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for January 2017  Social Media Statistics Australia – December 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,700,000 UAVs 3. WordPress.com – 5,200,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. Tumblr – 4,000,000 7. LinkedIn – 3,600,000

Latest Top YouTube Videos

󰀄

YouTube is an extremely popular platform in Australia with 1 in 2 people using YouTube daily. Following the trending YouTube videos offers you a way to see what people are interested in, and in turn leverage your brand by engaging with this content. Virgin Australia’s Grumpy Santa: The 2016 ‘Never Lamb Alone’ advertisement resurfaces again

Facebook and Instagram Hot Topics – December 2016

󰀄

Wondering what everyone has been talking about on Facebook and Instagram lately? Understanding the Hot Topics is a great way to know your audience better and engage with them on social. December was a month for relaxation and celebrations, with Australian’s spending their time with friends and family, watching sports and keeping up to date

Social Media Statistics – December 2016

󰀄

Social Media Statistics compiled by SocialMediaNews.com.au for December 2016.    Social Media Statistics Australia – December 2016 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,700,000 UAVs 3. WordPress.com – 5,200,000 4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data) 5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data) 6. Tumblr – 4,000,000 7. LinkedIn –

Facebook & Instagram Hot Topics – November 2016

󰀄

Facebook have released their Hot Topics report for November, which looks at the most discussed topics across Facebook and Instagram. Keeping up to the date with the latest Hot Topics and who is discussing them is a great way for you to engage with your audience and gain a greater understanding of what they are actually interested

󰁓
󰀩 󰀭 󰀎