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November 29, 2017 —
JC Decaux Introduce Telstra’s New Digital Payphone Kiosks
JC Decaux has unveiled the first of their new Telstra digital panel kiosks. As part of the extended partnership between the two companies, focusing on Telstras national payphone network.
Developed in JC Decaux Media Lab in Paris the kiosks feature WIFI, USB charging docks and touch screens which will display local information through community partners (such as councils). The kiosks will be surrounded by digital advertising panels which will be available to six advertisers at one time.
Oliver Newtown, JC Decaux national sales director said in a press release:
‘Built for today and primed for the future, we will all be introducing a brand new format across Australia with unprecedented scale- a network that we believe will become the most sophisticated digital out-of-home ecosystem in Australia.’
The Telstra contract will become a large out of home contract with 1,800 digital kiosks proposed across Australia’s capital cities. The roll out has begun in Perth, continuing in the new year across Melbourne.