Mary Meeker’s 2017 Internet Trends Report

Mary Meeker’sĀ annual Internet Trends Report provides a great perspective on whats happening in the current landscape.

Some key take outs from the report:

  • Total internet users grew 10% this year, as same as last year, showing steady progress in accessibility
  • User and influencer generated content makes great ads
  • U.S. adults spend over 5.6 hours per day on the internet, including over 3 hours per day on mobile compared to under 1 hour per day in 2011.
  • Mobile ad spend now exceeds that of desktop
  • Google and Facebook control 85% of the growth in online ads and their shares continue to increase.

Where do you think the future lies for brick and mortar stores? What are your key takeouts?

copyright FRANk Media 2018