Mary Meeker’s 2017 Internet Trends Report

Mary Meeker’sĀ annual Internet Trends Report provides a great perspective on whats happening in the current landscape.

Some key take outs from the report:

  • Total internet users grew 10% this year, as same as last year, showing steady progress in accessibility
  • User and influencer generated content makes great ads
  • U.S. adults spend over 5.6 hours per day on the internet, including over 3 hours per day on mobile compared to under 1 hour per day in 2011.
  • Mobile ad spend now exceeds that of desktop
  • Google and Facebook control 85% of the growth in online ads and their shares continue to increase.

Where do you think the future lies for brick and mortar stores? What are your key takeouts?

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