Mary Meeker’s 2017 Internet Trends Report

Mary Meeker’s annual Internet Trends Report provides a great perspective on whats happening in the current landscape.

Some key take outs from the report:

• Total internet users grew 10% this year, as same as last year, showing steady progress in accessibility
• User and influencer generated content makes great ads
• U.S. adults spend over 5.6 hours per day on the internet, including over 3 hours per day on mobile compared to under 1 hour per day in 2011.
• Mobile ad spend now exceeds that of desktop
• Google and Facebook control 85% of the growth in online ads and their shares continue to increase.

Where do you think the future lies for brick and mortar stores? What are your key takeouts?