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Instagram Story ads appear between stories, which take up the full screen creating an immersive viewing experience. This new ad type is rolling out to all businesses globally, but there are some key pointers to note for this new ad placement to ensure you’re getting the most benefit from it.

Users have the option to skip Instagram Stories ads, so it’s important that your ad grabs the viewers’ attention within the first second.

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Instagram Story ad example

  • Single Image Ads:

For single image ads it’s important to use a high quality visual and include simple but powerful text on it. The image will appear for no longer than 10 seconds, so having your message clear and concise is vital to get your message across.

Single Image ad Dimensions: 1080 x 1920 with an aspect ratio of 9:16.

  • Video Ads:

If you prefer to use a video rather than an image, make sure your video is in the .MOV, .MP4, or .GIF format and no longer than 15 seconds in length. It can be up to 2.3 GB in size and the resolution needs to be at least 720p. Note that you can’t use stand-alone text such as titles, descriptions, messages, and other captions.

Instagram Story ads can currently only be selected when using the Reach objective within Facebook ads manager. It’s also important to note that the Story placement can only be used on its own, and all other ad placements will automatically be unchecked within ads manager.

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Reach objective

With over 150+ million accounts use Instagram Stories every day, they offer a way for your business to engage with followers and increase brand awareness.

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