Facebook and Instagram Hot Topics – October 2016

Hot Topics are a great way to understand what people are thinking about each month, and allows you to create relevance to your brand.

October has a time to support charitable causes in Australia, as they rallied to raise awareness for breast cancer and men’s health.

Movember, a very close organisation to FRANk Is in full swing, with younger men taking to Facebook to drive awareness for the annual event.


October marked the National Breast Cancer Awareness Month, which welcomed women of all ages on Facebook to share their support and increase awareness. This was also discussed on Instagram, as older women shared posts about the McGrath Foundation.

On Facebook, Australian’s joined the global conversation around the US election. While the two Presidential candidates trended equally among older men, Robert De Niro’s appearance in the #VoteYourFuture video resonated with both men and women.

On Instagram, Australian singer and presenter Delta Goodram trended among young females, as she embarked on a national tour. Music in general way a popular topic during October.


Qantas and Viktor & Rolf were the key brands discussed on Facebook and Instagram. Qantas revealed its new logo and typography which marked a symbol of a new era and Viktor & Rolf showcased their first Australian exhibition.

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