Footy finals and Fathers day were the most discussed topic on Facebook and Instagram during September.
Men on Facebook in particular showed their enthusiasm in the upcoming finals clash between the Melbourne Storm and the Cronulla Sharks, who made their historic grand final debut.
On Instagram, Australians showed their support for AFL, as the Western Bulldogs made their first grand final since 1961. Their victory trended highest on the platform, as Australians celebrated the incredible win.
Females on Instagram showed their interest in music this month, as touring bands such as Simple Plan and Pentatoni played shows across Australia.
Australian’s embraced Fathers Day across both platforms this month, sharing photos and videos to showcase their admiration and love.
So, what does all this mean for marketers?
Facebook and Instagram are a great reflection on what matters most to people. By following the latest hot topics you can create real-time meaningful connections with your audience.