Facebook have made it easy to follow the latest trends on Facebook and Instagram by putting together a monthly post called Hot Topics!
Australians across the country in June took to their Facebook and Instagram feeds to share their views and experiences. June’s hot topics highlight Facebook and Instagram’s ability to captivate an audience across a spectrum of events. From sports, politics, music and entertainment there is a key opportunity for marketers to be right with their audience in the moment.
The impending national election was top of mind and top of conversation, as politicians and journalists alike took advantage of Facebook Live to promote and report on the campaign.
This included both local and international politics, as older men turned to Facebook and Instagram to discuss BBC News coverage of Brexit.
NBA was the highest trending sporting event on social during June, the Cleveland Cavaliers defeated the Golden State Warriors with superstar LeBron James.
Of course we cannot forget the 2016 State of Origin, which attracted young males.
Music, exhibitions and entertainment was widely discussed across Facebook and Instagram. The Red Hot Chilli Peppers was the stand out event with their return, along with Dita Von Tease, EDM star Basshunter and 80s popstars Boy George and Culture Club.