Digital Trends Report – Australia 2016

Check out the latest digital, Social & Mobile stats and trends for Australia as of June 1016.

 

Key takeaways:

  • The use of text-based chat apps like Facebook Messenger, WhatsApp and WeChat is lower in Australia than globally.
  • Many younger Australian audiences have jumped straight into Snapchat, bypassing other┬átext-based platforms
  • Men in their 40s have now become the fastest-growing group of new Facebook users in Australia.
copyright FRANk Media 2018