The Cannes Lions Awards selects the top campaigns under each category, and 2016 has certainly seen some innovative and memorable campaigns thus far. In comparison to previous years, the winning campaigns appear to have more of a commercial focus.
The United States walked away with the most awards this year, followed by Brazil and the UK.
Here’s a breakdown by category:
Cyber gold: Consumer goods and tech dominated the cyber category this year, however UNICEF’s ‘Malak and the Boat’ advertisement took the cake winning three gold awards.
Cyber Grand Prix – ING with their ‘Next Rembrandt’ campaign:
Direct Gold – ‘Pantene Dad-Do’ campaign:
Direct Grand Prix – Sweden Tourist Board’s ‘Swedish Number’ campaign:
Film gold – Geico’s ‘It’s what you do’ series:
Film Grand Prix – Harvey Nichol’s App Ad
Media Grand Prix – New Zealand scooped the Grand Prix with Y&R NZ’s ‘McWhopper campaign’ for Burger King:
Outdoor gold winner – AlmapBDDO Sao Paolo for the ‘Getty Images’ outdoor campaign:
PR gold winner – Netflix new year countdown:
PR Grand Prix – Coop’s The Organic Effect:
Promo – gold winner was REI’s #OptOutside campaign:
Print and Publishing gold winner – Getty campaign
Print and Publishing Grand Prix – Burger King’s McWhopper campaign
Radio Grand Prix – KFC’s Everyday Meal-Coloured Weights campaign: