Social Media Statistics – May 2016

Social media statistics compiled by SocialMediaNews.com.au for May 2016.

May Social Stats

 

Social Media Statistics Australia – May 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,300,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,800,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx
8. WhatsApp – 2,400,000 Active Australian Users
9. TripAdvisor – 2,300,000
10. Blogspot- 2,100,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users
12. Tinder – 2,000,000 Australian users (estimation)
13. Yelp – 1,600,000
14. Flickr – 560,000
15. Pinterest – 300,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 17,000
21. Digg – 14,000
22. Delicious – 11,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • Twitter hasn’t seen any significant growth over the past year.
  • YouTube is seeing a slight and gradual increase, which aligns with the current video trends. Both young and older audiences are starting to use this platform for the first time.
  • Tinder has seen an increase in users this month, as it now has as many users as Snapchat.
  • Blogging platforms such as WordPress and Tumblr are very popular as users looking for ways to create their own sub-domain websites for free.

What do you consider a social network and how can you capture user-generated content for your brand?

copyright FRANk Media 2018