Facebook’s monthly Hot Topics reports offer a great insight into who’s talking about what across the social network. This information presents key opportunities for brands to connect and share experiences with their audience, by following the things that matter to them most.
Facebook have taken it one step further by adding Instagram data into the mix. This information is important as Facebook and Instagram are two distinct platforms, with topics and issues discussed in entirely different ways.
The terrible passing of David Bowie flooded social media this month, as people of all ages reflected on the astonishing influence Bowie had on all. The passing of Alan Rickman and Eagles drummer Glenn Frey was also discussed on Facebook, mostly by older females, while younger women discussed new forms of entertainment, such as Channing Tatum’s Lip Sync battle with Beyoncé.
Australian’s continued on with the festivities this January, specifically on Instagram as they discussed big music events such as RL Grime’s headliner spot at Field Day, Gary Clark, Jr.’s performance at the Opera House and up-and-coming soul singer Leon Bridges’ first Australian tour. Towards the end of the month Australia day was also discussed both on Facebook and Instagram, as people shared their thoughts and experiences with it.
Tennis was a key topic this January, with the Australian Open, the Brisbane International and the Hopman cup all trending on Instagram. Conversation was also centered around the Super Bowl, with key commercials getting equal amount of attention as the game itself. As brands unveiled their commercials ahead of the Big Game, Doritos’ “Crash the Super Bowl” competition, inviting fans to submit their own commercials, was particularly popular among older women.