The epic battle between music streaming providers just became a bit more interesting as Pandora acquires key assets from competitor Rdio.
According to Nielsen, 80% of people like the lean-back experience currently available on Pandora. This acquisition now gives Pandora’s listeners an on-demand subscription service or what they’re referring to as ‘lean-forward listening.’
This strengthens Pandora’s position in the Australian market and is key for its global expansion. Currently, Pandora is only available in the United States, Australia & New Zealand.
A couple other exciting updates from Pandora are:
- Thumbprint Radio: As of this month, listeners will be able to create a Pandora station that will include all of the songs that they’ve ‘thumbed up’ on Pandora across all stations as well as similar songs to those
- Serial Podcast: Pandora is streaming Season 1 of Serial www.pandora.com/serial, and Season 2 shortly thereafter. Serial is one of the most popular podcasts of all time.