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Home Blog Social Media: Pandora Absorbs Rdio
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The epic battle between music streaming providers just became a bit more interesting as Pandora acquires key assets from competitor Rdio.

P+R

According to Nielsen, 80% of people like the lean-back experience currently available on Pandora. This acquisition now gives Pandora’s listeners an on-demand subscription service or what they’re referring to as ‘lean-forward listening.’

This strengthens Pandora’s position in the Australian market and is key for its global expansion. Currently, Pandora is only available in the United States, Australia & New Zealand.

A couple other exciting updates from Pandora are:

  • Thumbprint Radio: As of this month, listeners will be able to create a Pandora station that will include all of the songs that they’ve ‘thumbed up’ on Pandora across all stations as well as similar songs to those
  •  Serial Podcast: Pandora is streaming Season 1 of Serial www.pandora.com/serial, and Season 2 shortly thereafter. Serial is one of the most popular podcasts of all time.

 

If you haven’t jumped on the Serial bandwagon yet, I highly recommend you start listening. It’s HIGHLY addictive!

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