Where do you head to find out what’s going on in the world? A recent study has revealed that people go to social media more than any other platform to gain information on the latest news and events. So, with all of this chit-chat happening on the one platform, Facebook have collated all of the hot topics for each region in their monthly post called, well…Hot Topics!
Australians were inspired by new and disruptive ideas In August. From genius food creations, the newest technologies and the world largest synchronised band performances it has been quite the month on Facebook!
Android was the most talked about product among Australians. Nutella also spread over social, particularly in the interest of young females as they marveled over a doughnut-milkshake. This highlights how images can effectively create wide-spread engagement.
Films were a hot topic this month, with ‘Deadpool” and “Straight Outta Compton” being a frequent topic. Furthermore, AFL player Adam Goodes made it into the media as he was booed during a match.
Older women mourned the passing of British single and TV personality Cilla Black. Bishop’s resignation as Speaker of the House in August was high on the Australian news agenda for older men and women alike, leading to her topping conversations on Facebook.
Understanding what’s gaining engagement on social media can help you gain a better understanding of your target audience and assist marketing initiatives.