7 in 10 video ad campaigns are now multi-screen.
According to the latest data from Videology, Australian digital video advertisers are not only embracing the video ad format, but doing so across multi-screen campaigns with almost 7 in 10 campaigns including desktop and mobile ads.
In 2014 there was a stand-out increase in advertisers choosing to run their campaigns on multiple screens. This latest data analyses Q1 of 2015 and this trend is continuing with ‘69% of all campaigns running on more than one device in Q1 2015, compared to 60% in Q4 2014. A year ago, in Q1 2014, just 24% ran cross-screen.’
The Consumer goods industry is leading the way as digital video advertisers, with 28.6% of digital video ad impressions served on its platform in Q1 2015 for consumer goods, followed by automotive ads, with 22.1% of impressions.
Another stand-out figure from the data from Videology is that advertisers are putting ‘view-through rates‘ as their top campaign objective amongst its video advertisers. And, according to data from DoubleClick, 73.2% of video ads served on that network in March 2015 that users started viewing, were viewed to completion. That was higher than in most other countries studied.
- 7 hrs, 28 mins – Watching online video on desktop
- 2 hrs, 47 mins – Watching smartphone video
- 2 hrs, 3 mins – Watching digital video on tablets