Over a year ago we published a popular blog post on the ‘Why, Who, What, How & When of Social Networks’.

Most of it still rings true today and a lot of our clients have told us they found the post very useful. So, as preachers of re-purposing useful content, we’ve updated some of the facts and figures to reflect today’s social media landscape.

Here’s a simple run down of Why, Who, What, How & When your business can use Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube & Google+ .

To start with, let’s take a look at how far businesses have come over the last few years when it comes to using social media…

Proportion of Australian businesses that have a social media presence:

 

It’s interesting to note that Small Businesses have seen the biggest jump in social media presence, while Large Businesses have in fact declined.

And when it comes to where businesses are on social networks, this gives us all the stats for 2014…

It’s all well and good knowing that you should be socially active, and getting your business on to these platforms, but what do you do once you’re there? We take a look at each social network and the Why, Who, What, How & When of being there for your business:

Facebook:

 LinkedIn:

 

Instagram:

 

Pinterest:

 

Twitter:

 

YouTube: