Forget about brand loyalty, reach for the stars instead

Engagement is getting a rough time of it lately.

Particularly¬†when it comes to brands with all stats and facts suggesting that people don’t interact with brands, never mind want to engage with them or have a long lasting relationship with them.

Shock horror if you’re a marketeer, but no surprise if you’re a human being… and there I was thinking there might be a crossover between the two.

The SlideShare shared below is a recent presentation from Nigel Rahimpour who suggests brands should throw out the text book, forget about driving loyalty and aim for fame when it comes to marketing.

Some key take-outs from the Slideshare include:

  • 0.7% – the percentage of Brand Fans interacting with Brand Posts on Facebook
  • 0.3% – the percentage of Brand Fans interacting with Brand Posts on Twitter
  • The worlds Top 10 searches DO NOT include a single brand

And perhaps the biggest shocker…

  • 72% of Pepsi users ALSO buy Coke

*mind blown*

Find out more in the Slideshare below and tell us what you think in a comment below.

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