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Home Blog Social Media: Social Media Statistics Australia – January 2015
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Social Media Statistics Australia – January 2015

Statistics compiled by SocialMediaNews.com.au for January 2015.

Social Media Statistics Australia – January 2015

1. Facebook – 13,800,000 users (up 200,000)
2. YouTube – 13,500,000 UAVs
3. WordPress.com – 6,150,000
4. Tumblr – 4,800,000
5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
6. LinkedIn – 3,100,000
Australian-Social-Media

7. Blogspot – 2,900,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 2,000,000
10. Tinder – 1,500,000 Australian users (estimation)
11. Yelp – 1,500,000
12. Snapchat – 1,070,000 Active Australian Users (see calculation).
13. Flickr – 710,000
14. Pinterest – 355,000
15. Reddit – 170,000
16. MySpace – 125,000
17. Google Plus – approx 60,000 monthly active Australian users (estimation)
18. StumbleUpon – 50,000
19. Foursquare/Swarm – 25,000
20. Digg – 18,000
21. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Key Points/ Commentary

  • Facebook grows 200,000 users as the summer holidays give new users plenty of time to talk about the site with people they know then sign-up.
  • LinkedIn continues to see a slight drop in users over the summer period as people have time off work.
  • Yelp and Tripadvisor see an increase in users as people go on holidays and enjoy the holidays visiting new places.
  • YouTube sees another slight increase.
  • Most other social networks remain steady.

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