Facebook want it all…
There’s no denying that Facebook is the dominant social media platform however when it comes to video sharing, one naturally thinks of YouTube as the major player whereas Linkedin is the first to mind when talking about business-related social platforms.
Well, this may be about to change as YouTube comes under threat and a new professional network looks to compete directly with Linkedin. The culprit to both of these…. that’s right, Facebook.
Content Marketers turn to Facebook instead of YouTube
A recent data pull from the Social Bakers which analysed 180,000 Facebook video posts across 20,000 Facebook pages has shown that content marketers are veering away from YouTube, choosing to upload videos directly to Facebook. A few years back, the standard process was to create a video, upload it to YouTube, then share it on Facebook however with the recent trend, content marketers are uploading video directly to Facebook which means they’re retaining traffic at the expense of YouTube.
The share of interactions amongst the 180,000 videos analysed has shown that Facebook is steadily increasing however the opposite is occurring for YouTube. This is a significant threat for YouTube as marketers will continue to use the network that is most effective for gaining engagement.
Facebook stated earlier in September that since June there has been an average of more than 1 billion video views on Facebook each day enabling their video ads to reach a huge audience. The social network also said they’ll continue to invest heavily in video products for marketers.
Wondering why these video numbers are so huge? There are many benefits for choosing video as a form of marketing. Find out here 5 Reasons You Should Use Video Marketing.
Facebook at Work to directly compete with Linkedin
Word began spreading last week that Facebook was secretly developing a professional version of its social network called Facebook at Work. Reports have now surfaced which suggest we could see the site launch as early as January. Facebook at Work will compete directly with Linkedin and will allow users to chat to colleagues, connect with professional contacts and collaborate over documents. The new professional network is expected to be released without adverts, but my bet is this will change when or indeed if Facebook at Work gains more users.
With marketers turning to Facebook video instead of YouTube, Facebook at Work on its way to compete with Linkedin and profits continuing to soar, is anyone safe from Facebook?
Will you consider using Facebook at Work instead of Linkedin when it releases?