Home – Blog – Advertising: 3 Things Worth Noting In Social Media This Week
November 14, 2014 —
This week in the wonderful world of social media…
Here are the latest noteworthy changes in social media this week which we felt you should know about:
- Twitter – Small Business Planner
- Instagram photo caption update
- Facebook “Say Thanks” videos
Twitter Introduces Small Business Planner App
With the holiday season quickly approaching, Twitter has realised this can be a very busy time for businesses so it has introduced a new mobile app for small and medium-sized businesses in North America, the UK and Ireland.
The Twitter Small Business Planner app will allow businesses to easily and effectively manage their activity on Twitter by offering tactical guidance through suggestions for compelling Tweets, Twitter Ads campaign strategies and information on tools to help you measure success.
This app will enable you to:
– Browse holiday agendas themed around four main topics
– Add the most relevant topics to your own, custom agenda, which syncs with your personal device calendar.
– Get push notification reminders so that you can send Tweets, launch campaigns and monitor your progress at the right moments.
– Access additional resources, such as white papers, blog articles and ebooks from directly within the app.
Be the first to know about upcoming Twitter for Business events.
– Share content from within the app with your networks.
– Bookmark content to build a personal library of resources. – Follow the #SmallGoesBig hashtag and join the conversation on Twitter.
It’s unfortunate this app is not optimized for proper use in Australia (although you can still download the app) but hopefully it’s on Twitter’s ‘To Do List.’
Instagram Finally Lets You Edit Photo Captions
We’ve all been there, when you post a photo on Instagram and then realise you’ve made a typo. Nobody wants to delete the photo, then re-upload it, especially when you’ve already got some comments and likes!
Well, you can now edit captions on your photos with Instagram’s latest update. This feature has been one of the top requests from the community according to Instagram. The update also aims to help users find the people you want to follow faster with some minor changes to the Explore button. The Explore button is now a magnifying glass and when you touch it, you’ll see two tabs: Photos and People. Photos remains the same however the new People tab highlights interesting accounts for you to discover.
Facebook Launches “Say Thanks” Videos
Facebook has launched a new video feature called ‘Say Thanks’. It’s similar to the ‘Look Back’ videos which would have been clogging up your News Feed last year. You know, the ones where you could create a short video highlighting all of the top moments from your profile?
“Say Thanks” let users create personalized video cards for their friends and family that highlights the times they’ve shared together. Facebook users select a friend and theme for the video such as “old friends,” “complicated,” or “family” each having their own individual music and feel. You can then choose the photos which most represent your relationship with the friend/family member who you’re thanking. Facebook will then create a video preview, which if you’re happy with you can then share on your Timeline. Users can make as many videos for as many friends as they wish. With Thanksgiving on the horizon as well as New Years, you may notice more of these videos popping up on your Timeline as people reminisce and thank their friends and family.
The introduction of Facebook’s Say Thanks videos comes at an interesting time as brands have begun experimenting by uploading video directly to Facebook (instead of to YouTube then sharing on Facebook). Facebook is quickly becoming the second most important video platform with some tipping it to take over YouTube in the not too distant future.
And finally, what kind of a social media update would this be if we didn’t mention Kim Kardashian ‘breaking the internet’? A very good one, which is why we’re going to leave it at that!
Have you heard any other social media news worth noting?