Social Media Statistics Australia – October 2014

Statistics compiled by SocialMediaNews.com.au for October 2014.

Social Media Statistics Australia – October 2014

1. Facebook – 13,600,000 users (steady)
2. YouTube – 13,160,000 UAVs
3. WordPress.com – 6,100,000
4. Tumblr – 4,600,000
5. LinkedIn – 4,500,000
6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
7. Blogspot – 3,050,000
8. Twitter – 2,791,300 Active Australian Users
9. TripAdvisor – 1,700,000
10. Yelp – 1,500,000
11. Tinder – 1,500,000 Australian users (estimation)
12. Snapchat – 1,070,000 Active Australian Users.
13. Flickr – 720,000
14. Pinterest – 350,000
15. Reddit – 170,000
16. MySpace – 140,000
17. Google Plus – approx 60,000 monthly active Australian users (estimation)
18. StumbleUpon – 50,000
19. Foursquare – 27,000
20. Digg – 18,500
21. Delicious – 18,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Key Points To Note:

• Facebook reports no change this month.
• Instagram has a large audience of 4 million monthly users, generating 63 million likes per day.
• According to various industry reports and discussion, Instagram’s growth in Australia continues, with 4 million monthly users.
• LinkedIn has seen a large increase this month – a combination of new users and seasonal use.
• In terms of blogging platforms – WordPress and Tumblr hold their users and even gain new users, however Blogger/Blogspot is seeing a slow decline.
• Tinder is a mobile app dominated by Gen Y and Gen Z users. Revised estimation puts their user base at 1.5 million Australian users (slightly less using the app on a monthly basis ~ 1 million.
• As people move away from the redesigned Foursquare and Swarm – Yelp is picking up new users.