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This week in the wonderful world of social media…

Here are the latest noteworthy changes in social media this week which we felt you should know about:

  1. New Benchmarking reports for Google Analytics
  2. Facebook adds view counts for videos
  3. SlideShare updates Android app

Google Analytics Benchmarking Reports

Google Analytics has announced new Benchmarking reports which will help you find out how your website is performing against your competitors. Analytics users will be able to compare their results to peers from 1600 industry categories, 1250 markets and 7 size buckets. These new reports will display acquisition and engagement metrics which can help you set up meaningful targets, spot trends across industries and answer other questions such as: Which channels should you be investing more in?

Benchmarking reports can be found in the “Audience” section of the reporting interface and will be rolling out over the next few weeks to all Google Analytics users who’ve opted to share their data anonymously. For those who would like to join in, click on the Account Settings tab then check the box labelled “Share anonymously with Google and others.”

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Facebook View Counts for Videos

Video content has seen a massive boom with Facebook stating growth in video views exceeded 50% from May through to July this year and since June there has been an average 1 billion video views every day. Because of this massive growth, Facebook is rolling out a new feature whereby people will be able to see how many views a video receives. Views will be shown on public videos from people to Pages, to help discover new, popular videos. This will be a great way for people to track how well their video content is going on Facebook. Expect to see this new feature on your newsfeed within the next week.

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SlideShare Android App

SlideShare, the online slide hosting service, has updated their Android app with enhancements that make it even simpler for you to find and use great content on the go. With the SlideShare app having over 9x more engagement against the desktop equivalent, and over 10 million presentations being viewed since April 2014, it made sense for them to put some work into the Android app. For all you Apple users out there, fear not! SlideShare has not forgotten about you. They’ve said to stay tuned for the release of their iOS app.

The update aims to make SlideShare a more tailored experience by making sure more relevant and personalized content is delivered straight to you. You’ll now receive notifications when people in your network share new presentations, infographics or additional content. Another focus was on discovering more from the people who interest you. You can now:

  • Check out organised lists of presentations that other users have publicly uploaded and liked
  • Extend your network by browsing through your followers to see who is following them thus opening up new avenues of exploration
  • Tap on authors to discover other interesting content they’ve shared
  • Connect your Linkedin profile to your SlideShare account.

No matter where you are, you’ll now have more features at your fingertips with SlideShare’s updated Android app.

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What do you think about the latest social media updates? 

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