Buy now option coming to a tweet near you!
In what came as a surprise to very little, Twitter announced this week that it is to begin rolling out a ‘Buy Now’ button on its social network. It was no huge surprise, as in recent months tweets had appeared with an embedded ‘buy now’ button featured from the mobile shopping app ‘Fancy’, even though you couldn’t actually make a purchase.
The ‘Buy Now’ button will be slowly tested in the U.S. market for a small percentage of users but will grow over time, featuring a ‘Buy’ button from selected partners. These initial partners are Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) for the roll-out, with more partners to follow soon.
The aim? To buy directly from Twitter as the social network builds ‘functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.’ It’ll also offer users access to offers and products that are not available elsewhere, and that access will be direct via the Twitter apps on Android and iOS. Twitter are hoping for an easy and user friendly checkout process, where you complete your transaction in just a few taps. Once you click ‘Buy Now’ you’ll get some additional product details, be prompted to enter your shipping and payment info, and once that’s confirmed, your order will go straight through to the merchant.
Twitter also stated in the announcement that they ‘built this test experience with your trust and security at the forefront. Your payment and shipping information is encrypted and safely stored after your first transaction, so you can easily buy on Twitter in the future without having to re-enter all of your information.’ In saying that, the choice is also of course there to remove your info at any point.
There are an array of test subjects to begin with in the U.S. ranging from artists, brands and non-profits such as Death From Above 1979 (@dfa1979), The Home Depot (@HomeDepot), The Nature Conservancy (@nature_org), Soundgarden (@soundgarden), and more.
Hopefully we won’t have to wait too long for a global rollout.
Will you be using the Twitter ‘Buy Now’ button for your brand when it lands?