This week in the wonderful world of social media…
Here are the latest noteworthy changes in social media this week which we felt you should know about:
1. Pinterest releases analytics tool
2. Facebook releases event promotional tools
3. Twitter introduces promoted video
Pinterest releases analytics tool for businesses
Pinterest has announced a new analytics tool available for businesses which will allow them to gain meaningful insights about what their customers are interested in. Pinterest Analytics includes features such as how many repins your pins are getting, how much traffic your site gets when you add the Pin It Button, what interests and businesses your audience follow as well as your daily viewers and impressions. These tools are great for any business looking to improve their marketing strategy on Pinterest.
Facebook announces event promotional tools
Facebook are releasing new promotional tools for page owners which will make it even easier to reach more people for their events. Page owners will be able to promote events as well as track how they are performing. Better still, the new event ads will take up a larger portion on your desktop and mobile screens, having previously been confined to the right-hand column on your desktop. Events will even include insights information outlining the number of people who’ve seen your link to the event, the number of people who’ve viewed the event and finally the number of joins, saves and maybes the event has. In addition to these enhancements, each page owner’s events page will have a new look and feel to better highlight their upcoming events and showcase new events. Keep your eyes peeled for these changes taking place in the coming weeks!
Twitter introduces Promoted Video
Twitter has announced a beta test of Promoted Video which will bring a new set of video tools making it easier for brands to upload and distribute video on Twitter, as well as measure the reach and effectiveness of the content. Promoted Video will allow advertisers the ability to run ads using a Cost Per View (CPV) buying model meaning you’ll only be charged when users start playing the video. Analytics tools will also be available to advertisers using Promoted Video including organic vs. paid views, completion percentage and more. Time will tell whether Promoted Video will achieve what it was created for, bringing more video into Twitter timelines for a richer and more engaging experience.
What are your thoughts on the latest changes in social media?