5 Simple Tips For Increasing Twitter Engagement
Twitter is a unique, fast-paced social media channel. Due to this, it can be hard to constantly create new ideas to increase your engagement. We’ve done a little digging and found that often, going back to basics can be your best bet. The following 5 points are simple, effective tips which will help you increase your Twitter engagement.
1. Don’t fill 140 characters
Don’t let the 140 characters fool you! It’s often very easy to do, but filling up all 140 characters when tweeting can become problematic. Followers will need to edit your tweets before they can add in theirs and retweet (Jerry Low). People don’t like complicated, so if they need to edit your post before they can retweet, chances are they won’t even bother. Tweets with around 110 characters receive 17% higher engagement as it’s easier for people to retweet and comment (Social Media Examiner). In lack of a better phrase, keep it short and sweet.
Twitter Analytics has finally been released to the public having previously only been available to advertisers and verified users. These analytics tools provide you with a whole host of ‘goodies’ including engagement rates, impressions as well as important information on your followers. Taking the time to look at these figures, as well as which tweets have worked and which haven’t, will assist you when creating new posts and allow you to better target your audience.
3. Use hashtags #inmoderation
Earlier in the year we spoke about the power of hashtags. There’s no doubt they can be a very powerful tool when looking to get people commenting and retweeting, ultimately leading to more engagement. But is there such a thing as too many hashtags, you might ask? Yes, of course there is! You want to make sure you’re using relevant hashtags specific to your tweet, not just looking to hashtag as many topics as you can possibly think of. Two to three hashtags can often be enough if properly thought out. Remember back to tip one, keep it short and simple!
4. Ask for Retweets
This may seem like an obvious one, but many brands are often too shy to ask for retweets. Of course you don’t want to bombard your audience and BEG for retweets in capital letters every single post, but if you ask politely ‘please retweet,’ you’ll find that more of your followers will.
Recycling is not only good for the environment, but can be great for Twitter as well. Unlike Facebook, people rarely delve into old posts on Twitter. This allows you to dig through your old tweets, see which posts received good engagement and re-post them (making sure the content is still relevant). People tend to have short memories on Twitter, or maybe it’s because Twitter is so fast-paced….. either way, get the most out of your content by recycling!
Have you got any other tips for increasing Twitter engagement?