How social media users are interacting with brands and business on social media: Sensis Report 2014 – Part 3/3

Now if you are here I presume you have read part I & II of this epic 3 part blog post! If not, here is what’s going on.

Sensis have released their 2014 social media report and it is JAM PACKED with so much vital information that we have had to split it up into three different posts for you!

These posts will focus on stats and facts about…

  1. How, when, where & why Australians are using social media
  2. How Australians businesses are using social media
  3. How users are interacting with brands and business on social media

You are now entering part III of III where the focus today will feature a statistical analysis of how Australian social users are interacting with brands/ businesses on social media. Not only interesting to us everyday social media users but also holds key information for businesses to better understand Australian’s social media behaviors and what they want to see from your brand on social.

How social media users are interacting with brands and business on social media

Types of products or services researched on social media:

Products or services researched on social media 2014

 

How was the research is conducted:

How the research is conducted 2014

 

Research on social media leading to a purchase:

Research on social media leading to a purchase 2014

 

Proportion of social media users who follow brands or businesses:

  • Discounts are the most commonly sought after items required from businesses or brands followed on social networking sites, however there was a small decline in the proportion of consumers expecting them in the past year, with most other categories also falling.
  • Most categories saw a small fall or remained stable over the past year, with information about the company the only thing that more consumers reported wanting from businesses on social media over the past year

What do consumers want from the businesses and brands they follow on social media - 2014

 

Types of brands/ businesses followed on Facebook:

Types of brands & businesses followed on Facebook_Trends 2014

 

Types of brands/ businesses followed on Twitter:

Types of brands & businesses followed on Twitter_Trends 2014

 

Types of products and services users are rating:

Types of product and services rated 2014

 

Online Reviews:

  • Overall 67% of all Internet users have read/do read online reviews or blogs, down seven percentage points in the past year – with 30-39 year olds the most likely to do so.
  • 70% of metropolitan social media users read blog or reviews.
  • 61% of regional social media users read blog or reviews.
  • On average, people would expect to read 3 reviews before making a purchase decision.

 

Types of products and services users are reviewing or blogging about:

  • In contrast to the 67% who read reviews, only 28% of social media users ever post reviews or blogs on the Internet, unchanged in the past year.
  • Social media users that posted reviews/blogs posted 9, on average, in the past year.
  • The majority of social media users would consider changing their opinion if a business responded to a negative review or blog that they had posted.
  • Only 44% said that they would not consider changing their mind, down slightly from 46% last year.

Products and sercices reviewed or blogged about by Australian social media users

This is part III of a III part series so be sure to read our other blog post’s on How, when & where & why Australian’s are accessing social media and How Australian businesses are using social media

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