5 Facebook Marketing Myths Busted
With organic reach becoming weaker & weaker, marketers like myself, are always on the hunt for new ways to widen our reach on Facebook before we have start to rummaging through our coin purse.
We look for all tactics to boost our post engagement as much as we can, but not all the tips & tricks you have heard are actually doing anything for you.
Here are some myths busted!
1. Buying Fans and Followers
Too many brands focus too much on increasing the numbers of likes to their page. Sure go ahead and focus on that but watch as your likes go up and your engagement goes way. Basically you’re doing more harm than good to your brand. Facebook will see you engagement number going down and may not include your next update in your fans newsfeed.
Like I have said before, it’s not about the number of fans; it’s how you use them.
2. Forcing engagement:
Never force something that comes naturally…
Have you ever seen one of those posts on your Newsfeed from a brand that has a picture and copy reading “Like this post if you… and share if you…”
Although these posts may get a like, a share and some comments its actually not doing a whole lot for your brand. The better tactic would be to generate awareness of a new product or post something entertaining as in the long run, this Facebook approach isn’t really going to do much for your brand or grow your fan base.
3. Tagging brands/ other pages:
Although Facebook’s algorithm is rewarding brands for tagging other brands in their post, this does not give you the freedom to go on a tagging rampage.
Tagging other brands should be done in moderation and only when relevant to you and the brand tagged. Facebook will only reward your posts if it’s performing well in and has a strong engagement, and if you also like the other page.
Here’s a good example from the brand High Sierra a post that strategically tags another brand:
4. Syncing Facebook to Twitter:
When you first start out on Facebook or Twitter, you may hear that it’s best to just sync up your Facebook and Twitter accounts to automatically cross-publish your content. Anytime you post to Twitter, it also gets posted to Facebook and vice versa. After all, this’ll help you save time and still have a successful social media presence, right?
While this might save you time, it certainly won’t help your social media presence for two main reasons.
- People who ‘Like’ you on Twitter are different to those who follow you on Twitter. People want to see different content, at different times of the day and in different formats. With Twitter’s character limit this isn’t possible. To grow your audience, you content and time of posts needs to be tailored to these different audiences.
- When I see a post on Twitter with the automated tweet “I just posted a photo to blah blah Facebook album [Link]”, I don’t click on the link, I don’t care that you posted to your album and if I cared I would see it on Facebook, not Twitter. It’s very obvious you have linked your accounts, as your Facebook posts look like tweets, and your tweets like a Facebook post.
If this doesn’t convince you, Facebook itself has even come out to say they devalue updates like these. The solution – You can of course post the same content but each post for each platform needs to be tailored to that platform that audience. The extra time you put into to creating custom content will pay off.
5. Hashtags on steroids!
#I #cannot #stand #it #when #a #brand #hashtags #every #word #because #they #think #it #will #help #them #be #seen
This is what you actually sound like…
As we have already told you, hashtags on Facebook are actually not doing a whole lot for your brand and can cause more damage, narrowing down your viral reach with them than without them. Facebook hastags should really only be used when promoting a campign across multiple social platforms (Twitter, Google+, Instagram etc).
Can you bust anymore Facebook marketing myths?