10 unexpected social media facts & stats

 10 unexpected social media facts & stats 

Does your company use social media to reach and engage with customers? These 10 surprising social media facts & stats may make you rethink your social media approach.

Social Networks


1. The fastest growing demographic on Twitter is the 55-64 year age bracket

The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+ (growth rate is 46% and 56% respectively)

Social media is no longer “just for teenagers” so if your brand appeals to multiply age groups, it is vital to have a solid social media strategy in place. You could be missing an important demographic.


2. While 76% of marketers  believe “They know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. 


3. 25% of smartphone owners aged 18-44 say they can’t recall a time when their phone wasn’t close to them. 

79% keep it with them for all but two hours of their day
189 million (over 16%) of Facebook’s users are ‘MOBILE ONLY’
60% of Twitter users access it from mobile
4.2 billion people use their mobile device to access social media sites
On average, smartphone owners aged 18-44 spend 33 minutes each day connecting with Facebook via mobile, 16 minutes are spent browsing their news feed, nearly 10 minutes messaging and just over 6 posting status updates and photos

Scary stats yes that should not be ignored!

If your target market is predominately mobile users, then it’s worth considering how your content displays on mobile devices and smaller screens.

Smartphone User


4. Every second, two new members join LinkedIn

There are over 238 million LinkedIn users and over 3 million LinkedIn company pages from groups to blogs to job listings. Making your page a great source of information can help you connect to others in your industry.

Mashable has the most engaged following on LinkedIn. Dedicated to the connected generation, Mashable reports on the importance of digital innovation and how it empowers people around the world.


5. The +1 button is served 5 billion times per day

Like Facebook’s Like button, +1’s are shared with a user’s immediate network of contacts within Google. Beyond Google search results, it can appear on ads and sites across the web.

Men are from Google+, Women are from Pinterest


6. Women are from Pinterest, Men are from Google+ 

It may not come as a surprise to know that Pinterest’s user base is 79% female, largely because food is the top category discussed at 57%.

What might be shocking to discover is that out of Google+’s 400 million+ registered users, 67% of them are male. Additionally, Google+ users are more technically savvy than their Facebook counterparts?



7. YouTube is the world’s second largest social media site 

It is also the second largest search engine with more than one billion unique monthly visitors and 100 hours of video uploaded every minute (Source: YouTube)

Consider how you’ll add video to your social media content offering.


8. Blogging drives website traffic 

More than 23% of marketers are investing in blogging and social media.

Why would you not? On average, companies that publish 15 or more blog articles per month generate five times more web traffic than companies that don’t blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don’t maintain blogs.


9. More than 16 billion photos have been uploaded to Instagram 

• 45 million photos are uploaded to Instagram every day
• 8,500 likes per second & 1,000 comments per second
• Over 1 billion likes are given to users each day
• 9 out of 10 Instagram video shares occurred on Facebook


10. Cheesy garlic bread is the most repinned Pinterest pin 

cheesy garlic bread

And for a few more stats..


Infographic source: Visually


What surprised you the most?

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