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Social Media Statistics Australia – October 2013

Over 2013 we have noticed a ‘settling down’ of the social media space in Australia. Users are finding their preferred networks (with the most users) and we see smaller social networks gradually lose some of their user-base over time. New social networks are launching, many offering only a mobile experience – such as Snapchat. The service is so minimalistic users don’t even enter what country they reside in – which makes finding the Australian audience particularly difficult.

 

October 2013 Stats:

(Please note all stats represent the number of Unique Australian Visitors [UAVs] to the site over August – except for Facebook which is the number of active monthly users as reported by Facebook themselves).

Kangaroo drinking beer

1. Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users.
2. YouTube – 11,800,000 UAVs
3. WordPress.com – 5,100,000
4. Tumblr – 4,100,000
5. LinkedIn – 3,500,000
6. Blogspot – 3,100,000
7. Twitter – 2,500,000 Active Australian Users (see new calculation below)
8. Instagram – 1,600,000 Active Australian Users (see new calculation below)
9. TripAdvisor – 850,000
10. Flickr – 820,000
11. Pinterest – 490,000
12. Yelp – 220,000
13. MySpace – 210,000
14. Reddit – 150,000
15. Google Plus – approx 75,000 monthly active Australian users
16. StumbleUpon – 70,000
17. Foursquare – 43,000
18. Digg – 31,000
19. Delicious – 24,000

 

Twitter Users in Australia – recalculation

With Twitter’s upcoming IPO they have told investors their service now has 230 million monthly users. Compare this with Facebook, who has 1.19 Billion monthly users. Of Facebook’s total, 12.8 million are Australian users or approx 1.07% of the total Facebook population.

1.07% of Twitter’s 230 million global users = approx 2,500,000 monthly Australian Twitter users.

 

Instagram Users in Australia – recalculation

Instagram recently told us they now have 150,000,000 monthly users. If we use the Facebook formulae of approx 1.07% being the Australian audience we have approx 1,600,000 monthly Australian Instagram users.

 

Key Points to Note:

  • Facebook is continuing to see minor growth in Australia, and continued growth around the world with almost 1.2 Billion monthly users.
  • The large blog networks of WordPress and Tumblr continue to see strong use from Australian users.
  • Mobile networks such as Twitter and Instagram continue to grow their presence in Australia.

 

Stats and Commentary courtesy of SocialMediaNews.com.au

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