10 tips for businesses on Instagram
1. Work up a following
Use your current networks to build up a following on your Instagram or source new ones. Here are a couple of ways to get you started:
- Connect your Facebook account
- Use relevant, popular hashtags
- Engage by following others and liking their photos
- Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.
2. Have a healthy balance of self promotion & fun images
Don’t just post videos of your products, stores or your CEO in a staged photo. Don’t be afraid to post funny, cute or just overall entertaining pictures. For example the company’s dog that sits in the office or the latest grumpy cat meme. You’d be surprised how many likes you can get by a simple cute animal picture.
3. Don’t just post photos – post videos too
Click here to find out more about Instagram video and what it means to you.
Some ways you can network on Instagram are:
- Engage by liking others’ photos and leave comments
- Follow your followers – Whether that be from Instagram or other social media platforms
- Include your hashtags—if your brand uses specific hashtags on Twitter, Facebook or Google+, use them on Instagram as well
5. Embed Instagram video into your blog or website
You never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.
6. Hold Instagram photo contests through Facebook
Businesses can host photo contests on Instagram using hashtags to organise submissions and an RSS feed to follow along with new photos as they’re added.
7. Reward your followers
Just like you do on other social networks (particularly Facebook), reward followers with discount codes, promos or even a free 1hr consultation (all depending of course on what your business is).
8. Get creative with your photos
Create collages, add exotic filters to an otherwise dull photo and spice things up a bit to change the look and feel of your photos.
A study conducted by Simply Measured earlier this year found 59 percent of the world’s top brands are now active on Instagram. Their findings also revealed someone of the top choices/ trends around filtered photos.
*WARNING LADIES THE FOLLOWING LINKS CONTAIN SEDUCING PHOTOS OF RYAN GOSLING THAT MAY MELT YOUR HEART*
Lo-fi is the filter of choice for 14 percent of brands’ filtered photos, followed by Valencia with 12 percent, Rise with 12 percent, Amaro with 11 percent, Hudson with 9 percent, Sierra with 9 percent, X-Pro II with 8 percent and Hefe with 7 percent.
9. Market yourself using trending topics #
Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling. Find a trending hashtag that’s relevant to your marketing strategy and participate with images from your brand.
10. Show off the faces behind your brand
I’ve said this before and i’ll say it again, personalise your brand! Show the brains behind it from the CEO to the Receptionist at the front desk. People want to feel a more personal connection with brands today and social networks are a great place to establish this. Show us your team more whether that be images of team lunches, the office celebrating a birthday or team coming together to showcase a new product. Celebrate your staff (not just the big names), acknowledge their skills, hard work, successes and milestones!
Instagram is a great place to simply capture and share interesting things about your brand to your target audience. Experiment and learn what images makes a great, provocative, engaging image and what others are doing on Instagram. It’s a place for your brand to visually share its unique visual sense as well as aligning images within the interest of your target customer. Go on, give it a try!