The biggest opportunity your business may be missing on social media
It may surprise you to hear that businesses everywhere are making the same mistake on social media. No it’s not customer service, engagement levels or like numbers. Businesses are failing to leverage their employee base to amplify their social media efforts.
Businesses have an incredible resource, right under their nose but many are failing to capitalise on it. Employees have the potential to be an ambassador for your brand, as each one of them has their own extended network. Instead money gets wasted on social media advertising instead of utilising employees, which comes at no cost!
This is a common problem because many organisations views social media as being limited to the marketing department, therefore its viewed only as a promotional medium and only the responsibility of one department and not a combined effort.
So how can you fix this problem?
Organisations can invest a little time and effort into implementing social media as part of their culture, encouraging employees to embrace social media at a corporate level. By doing so, employees will become the basis of their social media efforts.
Encouraging and making social media a part of the workplace will encourage employees to participate in online engagement in a professional capacity. This will not only extend the brand’s reach, but also contribute to the development of employees.
4 tips to help get you started:
1. Get an understanding of the current social knowledge of your employees:
Don’t jump in the deep end if you are not confident that you can swim. Put into social media context; don’t throw employees into social media if they are not confident on how to use the networks. That will just look unprofessional for your business and employees.
To get the best leverage from your employees to amplify your corporate social efforts, you first need to get an understanding of what employees know about social media. To do this, you can send out an anonymous survey that tests an employees social media knowledge, or simply offer those who would like to learn more a run down on social media. It is crucial to gain an understanding of the knowledge base across ALL levels of the organisation, from the intern to the CEO.
2. Educate employees a few things about social media:
Consider enlisting the help of an industry expert (such as FRANk) to not only give your business a run down on social media but to also to help give your employees a better understanding of social media. Taking time to teach employees these skills will not only help them but your organisation too. It’s not only beneficial but interesting stuff too!
3. Encourage a social media friendly workplace:
Embracing social media at the corporate level is an effective way to really increase employee participation, however getting employees networking online can take a bit of encouragement.
To boost the number of employees, encourage them to use it by hosting some fun social media gatherings for each department. For example a team lunch or after work drinks, which incorporates social media such as a Twitter chat or Google hangout (as beer or some good food helps) where participants get together and perhaps chat SEO with other organisations or social experts in a relaxed, casual environment. Also be sure to keep your employees updated with your companies social media developments, so if you just got Twitter, let everyone in the office know by simply sending a ‘Follow us on Twitter’ link.
Communicate regularly and with various means. Acknowledge your staff on social media rather than just promoting your business. For example, acknowledging a team members great performance not only in the work place but outside too (e.g. ‘Blank from Blank ran and completed the marathon over the weekend’ and so on). Encourage sharing, if you share with employees, they will share on their networks.
Social media is fun, whether for work or play so be sure to present that to employees. Their participation on social media at a corporate level is not a chore, nor work, they should want to do it, not have to.
4. Set some guidelines:
It’s essential to set clear lines of what’s personal and professional on social media, after all it is representing your business.
Create a social media policy that clearly outlines the organisation’s rules and expectations, along with consequences for employees. That way, employees know what behavior they’re expected to have online, and the risks if they don’t abide by the policy. Create a social media policy that is clear-cut with a list of do’s and don’ts. Consult with your legal team, but also try to give your employees as much freedom as you can.
Get in touch with us if you would like us to help you with getting your business social!