Facebook introduces Embedded Posts & starts testing ‘Find Customers’ ad tool
It wouldn’t be a normal month on social media if Facebook did not once again introduce a new feature or update. It also wouldn’t be a normal month if we didn’t tell you all about it! So to keep this month normal, here is the latest on what’s going on, on Facebook.
Introducing Embedded Posts
At the end of July, Facebook announced they would be beginning to roll out Embedded Posts to “make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web”.
Embedded Posts let people add public posts from Facebook to their blog or web site. Similar to tweets, this new feature will allow you to embed all public statuses, photos, videos, and hashtags — and users will be able to interact directly with the embedded content. You can like and share the post, like or follow the post author, or view the author’s Timeline without leaving the page the post is embedded on.
Here’s how it works…
So for example, The official British Monarchy Page published this shortly after the royal baby was born. You can click the #RoyalBabyBoy hashtag directly from the embedded post to discover similar content on Facebook. I know I am not the only one who loves to follow the lives of Will & Kate, and now its even easier to get all the latest news!
Another example of how this works is – Andy Murray shared this picture after winning the 2013 Wimbledon Championships. People can like Andy’s Page directly from the embedded post by clicking the “Like Page” button in the upper right corner.
This new feature will help Facebook reach beyond its own site and get even more eyes on Facebook content. But it won’t just only benefit Facebook, it’s also good for businesses that want to show off what users are saying about them on the world’s biggest social network.
Currently this feature is only available to what Facebook calls a “handful” of news publishers otherwise known as CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable, however a broader roll out is being planned for all users.
Facebook testing ‘Find Customers’ tool: Import your email lists
Facebook is testing a “Find Customers” tool that allows page administrators to import their email lists from Constant Contact and MailChimp, or to upload their own .CSV files from Excel.
Here’s how it works…
You simply sign into your account, select and upload your lists.
Or if you opt for Excel files in .CSV format, then you can upload and name your lists.
You can then create custom audiences based on these, in order to target Facebook ads. Facebook has said that the feature is just being tested at the moment, though they will keep users informed of any changes.
What do you think about these latest developments? Do you believe this to be effective in driving audiences and engagement to your business?