Social Media Statistics Australia – July 2013

Social Media Statistics Australia – July 2013

Cannot believe we are already in August, where has this year gone?  But with every start of a month we give you a run down on all that happened last month, on social media that is.

 

 

July 2013 Stats:

(Please note all stats represent the Unique Australian Visitors to the site over July – except for Facebook which is the registered number of users).

1. Facebook – 13,000,000 Australian users/accounts (up 800,000 accounts).
2. YouTube – 11,500,000 UAVs (up 250,000)
3. WordPress.com – 3,150,000 (down 50,000)
4. Blogspot – 3,000,000 (up 50,000)
5. LinkedIn – 3,000,000 (up 100,000)
6. Tumblr – 2,500,000 (down 250,000)
7. Twitter – 2,167,849 Active Australian Users
8. Instagram – 1,469,000 Active Australian Users (up 385,076 users)
9. Flickr – 850,000 (down 10,000)
10. TripAdvisor – 850,000 (up 25,000)
11. Pinterest – 550,000 (down 20,000)
12. MySpace – 260,000 (down 10,000)
13. Yelp – 220,000 (up 10,000)
14. Reddit – 175,000 (down 10,000)
15. Google Plus – approx 100,000 (my estimation *revised*)
16. StumbleUpon – 80,000 (down 10,000)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 25,000 (steady)

 

Instagram Calculation

Facebook recently confirmed they now have 1,150,000,000 active monthly users.  In Australia there are 13,000,000 users – representing approx 1.1% of the total Facebook population.

Instagram has 130,000,000 active monthly users. If we take ~1.1% of this user base, this equates to 1,469,000 Australia users.

 

Key Points to note:

  • Facebook has had another big jump this month. This may be Facebook tweaking their ads tool, however in their most recent earnings report they have reported an increase in users to 1.15 billion monthly active users.
  • Also worth considering is, how many 12 year old are there in Australia – turning 13, and how many of these ‘new users’ sign up to Facebook every year? Yay,  more selfies and One Direction love to share!
  • We have recalculated the Instagram numbers and they are close to 1.5 million Australian accounts. We haven’t been able to get Instagram user numbers for Australia anywhere else.
  • We are continuing to see smaller social networks lose users over time.

 

Stats and Commentary courtesy of SocialMediaNews.com.au

 

copyright FRANk Media 2018