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Social Media Statistics Australia – May 2013

Compared to April’s stats where we saw a decrease in the number of users on Facebook, LinkedIn, WordPress & Tumblr users, May’s stats shows these social network’s are fighting back with users numbers back on the rise. Find out more below.

 

Here are the results you have been waiting all month for:

1. Facebook – 11,534,540 Australian users/accounts (up approx 45,160).
2. YouTube – 11,250,000 UAVs (up 250,000)
3. WordPress.com – 3,200,000 (up 300,000)
4. Blogspot – 2,900,000 (down 100,000)
5. Tumblr – 2,900,000 (up 100,000)
6. LinkedIn – 2,900,000 (up 200,000)
7. Twitter – 2,167,849 Active Australian Users
8. Instagram – 1,083,924 Active Australian Users
9. Flickr – 880,000 (up 20,000)
10. TripAdvisor – 810,000 (down 20,000)
11. Pinterest – 610,000 (down 20,000)
12. MySpace – 290,000 (down 10,000)
13. Yelp – 220,000 (steady)
14. Reddit – 185,000 (up 5,000)
15. Google Plus – approx 100,000
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady)

 

 

Key Points:

  • WordPress and Tumblr are gaining users in Australia
  • LinkedIn again is seeing further growth as more people focus on their professional identity and join the workforce.
  • There has been speculation Facebook has been losing users in Australia, but over May 2013 Facebook has gained in excess of 45,000 Australian users.

What Do All This Mean?

Facebook is the biggest, largest and most engaging social network in Australia, and worldwide. Many Australian users spend in excess of 20 hours+ per month on the website, far more than any other social network. If you are looking into Social Media Marketing then Facebook is where you should concentrate your efforts to build a loyal and authentic following.

The secondary networks of YouTube, Twitter, LinkedIn, and blogging sites WordPress, Blogspot and Tumblr do attract large amounts of users but have less sophisticated platforms overall. However these sites can still drive large volumes of Australian traffic.

Google Plus usage in Australia is becoming very small.

Stats and Commentary courtesyof SocialMediaNews.com.au

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