Social Media News: May 2013

This month in social media…

Although it is only the 8th of May, Social media has already been busy this month, updating, enhancing and growing their functions just for you!  We have all the information/news you need to keep up with the social media circus.

Instagram has launched ‘Photos of You’: 

And with this launch comes a video which basically explains the basics of it – Get together with all your friends, stand on rooftops and take photos of your feet together while you laugh.

[vimeo]http://vimeo.com/65246801[/vimeo]

‘Photos of You’ on Instagram is a tagging system similar to that on Facebook where you can tag people & businesses in your Instagram photos. Before ‘Photos of You’ if you wanted to mention someone in a photo you had to use the Twitter style function of @ and then mention them in the attached text (e.g @frankmedia).

But that’s not all, another feature of ‘Photos of You’ is that it makes a full archive of all photos someone has been tagged in that appear on that user’s profile.To protect users privacy, and hide those naughty photos of you at that party last Saturday night from your boss, Instagram has built controls into “Photos of You” that let users manually choose which tagged photos will be visible to others.

This new function is designed to up the engagement on Instagram, and encourage people to open the app more frequently as they photo tagging will result in more notifications.

 

LinkedIn introduces visual profiles:

For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more.

To begin sharing your achievements and creations on your profile, simply select “edit” on your profile then follow the prompts in your “Summary,” “Experience” and “Education” sections. Other members can also “like” or comment on what you’ve posted. This new feature is rolling out now to LinkedIn members in English-speaking countries.

For a better understanding of LinkedIn visual profiles, here is a link to a slideshow presentation from the LinkedIn blog.

 

Mobile is driving the growth of social:

We told you in our March monthly social media news blog post the power or mobile and how mobile is changing business with 98% of traffic coming from mobiles (Android & iPhones).

A slideshow by GlobalWebIndex presents their latest research into social media usage around the world. Latest data shows that active use of Facebook, Google+ and Twitter is now being driven by the smart and feature phones that pretty much all of us carry with us 24/7.

The numbers are quite phenomenal, with iPhone users in Russia for example 51% more likely to be active participants on Facebook than the average Russian internet user. In Poland iPhone users were 211% more likely to be using Twitter and in Japan they were 133% more likely to be using Google+. View the GlobalWebIndex slideshow here.

 

 

 

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