An Introduction for Businesses on Pinterest
In December 2012 it was recorded that 1,261,084 Australian’s are Pinterest users, which works out to be about 5.52% of our population. Not only are these numbers personal users, but Pinterest business profiles.
As Pinterest user numbers are continuously growing this is a golden opportunity for businesses to jump on the Pinterest bandwagon and create an ‘official’ Pinterest business page for their organisation. To help here is an introduction into the world of Pinterest for those who are interested in joining or who have joined but are not really sure where to start.
Now, if you have already set up a Pinterest account and have been using it for your business, don’t fret. Below we have provided you with a step by step guide on how to convert your existing Pinterest profile into an official business profile (also a good checklist for new business joining Pinterest).
Log on to Pinterest network’s business page, where you will see an option to either convert an existing account into a business account or sign up as a business.
1. Select your Business Type: In this section you will need to select what category your business/ organisation falls under. The options range from Professional, Public Figure, Media, Brand and Retailer to Online Marketplace, Local Business, Institution/Non‐Profit and Other. In this section you can also add/edit your business profile settings – So use this time to review your business profile description and make sure it is up to date, clear, accurately explains what your business does and don’t forget to include keywords surrounding your business.
It’s always good to read over these terms & conditions and to keep up with any policy changes.
3. Verify your Website: Once you have agreed to the business terms policy you will be directed to verify your businesses website. This is important as this will allow your business website to show up on your profile as a click-able link which will make it easy for your followers to go to your official website directly from your Pinterest page.
To verify your website, you will need to download the HTML file that Pinterest has provided for your account and upload it to your website server. Once you have done that, go back into Pinterest and verify it under settings, and once the file is detected, you are all set! If you happen to skip this step or exit out of it, you can always find where to verify your website by going into settings, and under your website address, you will see a prompt that says “verify website.”
4. Use the Pinterest Tools on your Website/Getting Started. Congratulations, you have now set up a Pinterest business page! Now is the fun part – learning and experimenting with the tools of Pinterest.
A good place to start is to inform your website visitors that your business now has a Pinterest profile. Pinterest gives your access to a Follow button, Pin It button, Profile widget and Board widget to insert into your site which makes it easier for your website visitors to pin your content and build your traffic.
Before you begin posting it’s a good idea to understand what kind of content works successfully on Pinterest. Pinterest assists in informing its users on the best practices for what works for businesses on Pinterest. You will find on their website there is a section called ‘What Works’ which gives an clear understanding of how to maximise your Pinterest site with information about;
- Tell a story (building a great profile)
- Building a Community
- Generating Traffic
- Learning & Growing with Pinterest (what’s works & what doesn’t)
Also provided on the Pinterest business page, is a link called ‘Case Studies’ which show’s examples about different brands finding success when using Pinterest. This can assist your business in forming an objective & directions for its profile.
For more information about optimising your Pinterest presence (both professionally & personally) be sure to read some of our other blog post’s about Pinterest! Great post about how to generate traffic to your Pinterest site and some ideas on how to make the most out of your businesses Pinterest page.
So what are you waiting for, get your business to join Pinterest today and don’t get left behind in the social media web!
Still unsure on how to work Pinterest or any other social media site? If you would like assistance in managing your social media marketing don’t hesitate to contact us on: 03 8517 2000