Making Mobile A Priority

With the rapid uptake of mobile devices such as smart phones and tablets, brands need to make their effectiveness on mobile a priority if they want to improve their chances of success on social media. A brands focus on social media is very rarely all directed towards mobile devices but primarily at desktop applications, with the rapid growth in mobile devices, this should no longer be the case.

Consumers may spend twice as much time today with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop, suggesting that the two could achieve parity inside a couple of years if both maintain a consistent trajectory.

So if you’re not optimizing your brand for mobile devices, what’s stopping you?

The above pie chart shows some interesting figures, although it shows the majority of web traffic is drawn from desktop, the growth rate of smartphone traffic will bring them to similar percentages soon enough. These changing percentages also mean more and more consumers expect brands to have their sites enabled for use on mobile devices and it can reflect very negatively upon them if they’re not.
Check out Steph’s post on getting mobile here.

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