Just like many social media platforms, Amazon have decided to jump on the bandwagon and add brand specific pages to their offerings. These new brand pages look like a combination of Facebook and Pintrest, it takes features from both and has laid them out in a merchandising design.
This new feature gives retailers the ability to create a customised e-store hosted by Amazon. Brands with these pages will receive metrics on a dashboard similarly styled to the one brand pages receive on Facebook.
Amazon explained the steps for brands like this: When a retailer registers their company through Pages, they gain access to a simple site-building tool that lets them create a custom webpage.
From there, retailers are provided with three different templates to design their site. A “Merchandising Widget” can also be installed using the the web building tool, this allows customers to make purchases directly from the site. Buttons can also be installed by retailers to their social media accounts, according to Amazon. It’s as simple as that.
From there, a business can manage parts of its social media presence with Amazon Post. With the Post dashboard, users can simultaneously post messages and updates to their company’s Facebook profile and Amazon retail page. They can also write a batch of posts in one sitting, and then schedule them to go live throughout the day.
Finally, Amazon Analytics will let registered retailers easily monitor web traffic and customer habits through digestible charts and graphs. Users can see how many customers are brought to their site through Amazon Posts, which Amazon Posts spark the most consumer reaction, which items sell the best, and more.
So will it work?
Well Amazon is already a proven e-commerce platform and is already a trusted online purchasing platform for consumers. This is an area Facebook is trying to involve itself in but this new venture by Amazon may potentially shut the door on that.