Social media news of the week:
Facebook updates: introduces conversion measurement tool for ads, creates Page-only newsfeed
Just in time for the holidays, Facebook has announced that it’s giving marketers access to the bigger picture of how Facebook ads can lead to online sales. Through a piece of code on the website, marketers will be able be able to trace a fan’s journey from Facebook ad to product page to check out. Facebook has also attempted to address unhappy brands’ complaints about decreasing post reach with a special Page newsfeed that features organic posts only, without ads. Hooray! But we’d like to see this feature option be more prominently featured on the Facebook homepage.
Pinterest updates: introduces business pages for brands and secret boards
Pinterest has officially launched business pages in order to help brands verify Pinterest-site integration and highlight their website on Pinterest boards. They have also introduced secret boards which are only seen by invitation – useful for brands planning campaigns or using Pinterest as an online collaboration tool.
Ben & Jerry uses Instagram to feed a bond with ice cream lovers
Ben & Jerry’s is tapping into its Instagram community to cast the stars of its latest ad campaign. The campaign invites fans to post Instagram photos tagged #captureeuphoria that depict intense feelings of joy. Read more
Mobile Video Bumps Up Brand Health Metrics
Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement. Read more