As we’ve posted previously, Facebook are becoming more and more heavily involved in e-commerce. Even though they Facebook are much larger than Pinterest, a new study has shown that Facebook still have a lot of catching up to be done in terms of e-commerce. The recent study from Bizrate Insights showed 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. The comparison between Facebook and Pinterest provides a useful insight as to why users seek out either of the 2 social media sites in certain situations. The graph below explains this: This provides some very interesting statistics about peoples objectives when using either of the two sites. Even though Facebook dominates Pinterest as far as its number of users goes, Pinterest is growing and people are becoming more aware of it. Just this year the number of surveyed online consumers who were aware of what Pinterest is, has grown from 36% in March, to 46% in August. With such rapid growth, it has to make you wonder whether people will ever look to Facebook as the place to buy products online. Currently it definitely isn’t the prime consideration of online consumers, whether they’ll be able to successfully break into e-commerce will be shown in time. Do you think they’re wasting their time trying to take a piece of this pie?