FRANk Jam October 25, 2012 – our pickings of the week

Social media news of the week:

The iPad Mini is revealed

Apple unveiled the iPad Mini yesterday as well as the new product’s very first commercial. Rather than revealing on any of the iPad Mini’s technical features, however, the launch spot focuses entirely on the product’s size. Will you be buying the iPad mini?

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For brands, 2012 is the year of the Story and Content Marketing. So who’s telling it best?

Storytelling is the ultimate branding technique du jour–but it’s not just a one-way dialogue. When it comes to brands and marketing, the application of story now needs to go beyond the traditional and ubiquitous tool of brand story; rather, it’s about engaging consumers in a brand’s stories and using the construct of stories and storytelling to create powerful connections through content marketing. Here’s a great article about brand storytelling, featuring some brands who are doing it well Read more here

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Is Pheed the new Twitter (with a business plan)?

We always hear of new social networks and platforms and Pheed is the latest to see itself competing with the likes of Faceook, Twitter and YouTube. Pheed launched a few days ago and has hit 350,000 unique visitors including some stars like Ashley Tisdale, David Guetta. Pheed enables users to share all forms of digital content, including text, photo, audio, video, and live broadcasts. The folks at Pheed see a lot of problems with current social networks –namely, the fact that users are somewhat limited on Twitter, or bored of Facebook. There’s just too much noise, and that means most of the content quality is poor. Because of this, people become focused on gaining followers rather than using the platforms for what they’re actually meant to do: share quality content. Read more and tell us what you think… You can also see Miley Cyrus’ Pheed here if you feel so inclined

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