FRANk Jam October 19, 2012 – our pickings of the week

Social media news of the week:

Facebook launches ‘global pages’ for brands to offer localized experiences

Just introduced to Facebook last week, ‘global pages’, allowing users to operate a single global page. The new feature will also allow global brands to operate regional pages for a localized experience. Read up more here.

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Felix Baumgartner’s jump from the edge of space flies Red Bull into world records

We mentioned Red Bull as a content marketing company as well as a energy drink company in our FMCG for FRANkademy session. On October 14, Felix made his freefall jump from the middle of the earth’s stratosphere, sponsored by Red Bull, making social media and space history. Read the analysis of social media chatter about Red Bull Stratos here.

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Digital marketing is growing in Australia, but so is the skills gap

7 out of 10 digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns. Lack of time, skills and knowledge consistently came up as barriers that current digital marketers are facing, as they try to meet the ever increasing demands of their job. Is it time to take a health check on your digital marketing needs and processes? Read the report.

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