Social media news of the week:
Twitter and LinkedIn both introduce specific pages for brands
Similar to the way in which Facebook, Twitter and LinkedIn have now introduced pages specifically for brands to differentiate them from users. More information on Twitter’s changes here and More information on LinkedIn’s changes here
Nielsen partners with Twitter to measure brand impact on Twitter
Twitter and Nielsen have created the @TwitterSurveys handle to ask users how successful brand campaigns were. Twitter hopes to roll it out to more advertisers early next year, as it’s testing the feature out with a small group now. Brand surveys will appear to users just like a Promoted Tweet, within the user’s timeline on both mobile and desktop. Read more?
NASA’s Curiosity has checked in on Foursquare on Mars
The Curiosity rover has accomplished a series of unprecedented feats, including broadcasting will.i.am on the surface of Mars, and now it’s the rightful owner of the first check-in from another planet with the help of Foursquare. While this is the second time a check-in has occurred from beyond Earth’s atmosphere, never before has it been done by a non-human. Curiosity jokes that it is “One check-in closer to being Mayor of Mars,” and has left some very useful tips for visitors.