Last week, Facebook reached 1 billion active users. Wow. That means 1 in 7 people in the world are active users. It took the site 6 years to hit the 500 million mark, and only another two to double that.
How many of us wish we were rolling in money and user data like Zuckerberg?
But maybe not all of us wish we made this cringe-worthy ‘celebration’ ad that features a star-studded cast of chairs, doorbells and generally unsexy things, with a very unsexy narrative.
Zuckerberg said the video, titled “The Things That Connect Us” is the first time Facebook has ever created a “brand video” and that it is designed “to express what our place is on this Earth.”
The blurb for the YouTube video says:
Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another.
Someone’s also made “Toilets are like Facebook” –
I forecast lots of people are going to make parodies of this and things might get quite dirty.. what do you think?
After all the gripes about Facebook, Facebook’s invasion of the feed with more and more advertising, and most recently the ‘leak’ of users’ private messages onto the Timeline – I can’t see many people actually getting excited about this ad.. or Facebook’s campaigns, really.
The video was not meant to be aired as a commercial, but for the users. But users don’t seem to be rejoicing about the chairs and doorbells…
What’s your take?