Low barriers to entry can be determined as the prime reason why businesses believe they can be successful on social media without a strategy. Companies expecting ROI without a strategy need to review certain criteria about themselves and they’re consumers before becoming active on social media.
Like driving a car with no destination, a strategy is vital if businesses expect to get anywhere through social media platforms. Many businesses are all aware of the rapid growth of social media and how important it is to get in quick. What many are not aware of is that they should just jump in without a plan and think about a strategy later, a strategy is needed from the beginning to be successful.
Businesses operate in the public eye the whole time they’re on social media, and all their decisions and posts are judged. So getting these posts and decisions right is a determinant for success. If they aren’t what followers and customers expect from the brand it can make for a very public failure.
ROI is a big part to determining your success on social media. If a company goes in with no idea of what they hope to achieve or not in pursuit of anything then how can they determine whether they have succeeded. A measurable outcome is required otherwise companies will just operate without objective.
A simple assessment can be undertaken to gain a basic understanding of how to approach the social media space before getting involved:
Who: Determine who your target market is.
What: Decide what they’re after, what they’re looking for, what they want.
When: What time they engage, and what time they want certain things in their life.
Where: Where do these users go to attain certain things, networks and communities they may be involved in.
How: After reviewing the above criteria it can be decided how best to communicate your information via social media to your target market.
Has your business jumped the gun and got into social media before thinking it through properly?